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Life’s Turns In A Sentence, 12

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Leo Burnett, Switzerland for Swiss Life, within the category: Finance.

Caption

I'll love you till the end came unexpectedly.
For all life's twists and turns: Flexible financial plans.

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Highest Rated

kleenex's picture

So what. I still like it.

kleenex
Activity Score 51110
Web Designer/Developer
certaintly's picture

also hilarious.

too many though, getting to be overkill

certaintly
Activity Score 3994
GrumpyArtDirector's picture

Ok, guys, it was a great campaign last year, but coming up with some new executions of the exact same idea to try and snatch a few more awards is just lazy.

GrumpyArtDirector
Activity Score 858
Art Director
Andrej Troha's picture

Beating the 2011 idea to death... yes, that's just lazy.

Andrej Troha
Activity Score 613
kleenex's picture

So what. I still like it.

kleenex
Activity Score 51110
Web Designer/Developer
Andrej Troha's picture

Don't remember forbidding you liking it...

Andrej Troha
Activity Score 613
jackblack's picture

Not a bad word play. But it's definitely not the Economist.

jackblack
Activity Score 2357
Art Director
jbuckingham's picture

Did Ben's Insect Repellent do this first?

jbuckingham
Activity Score 909
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