The everyday dangers of a hemophiliac brought to life

Agency Network: 
March 2013

Print advertisment created by Y&R, Switzerland for Swiss Hemophilia Association, within the category: Public Interest, NGO.

For a hemophiliac this page is as dangerous as a razor blade.
Help those affected:
Swiss Hemophilia Association

Advertising Agency: Advico Y&R, Zurich, Switzerland
Copywriter: Patrick Bucher
Art Directors: Oliver Glutz von Blotzheim
Creative Directors: Martin Stulz, Dominik Oberwiler
Consultants: Pascal Trütsch, Jonathan Schipper
Photographer / Retouching: Felix Streuli
Media: Andrea Waldburger / Mediaxis

Comments (2)

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morse's picture
Activity Score 18024

Wow, that's a sharp idea!

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Klara K.'s picture
Klara K.
Activity Score 3343

Nice insight and clear message.