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Sustainability

Agency Network: 
Published/Aired: 
November 2010
Description: 

Swinburne University of Technology is pioneering the role of sustainability in education. It's the first Australian institution to introduce a qualification in sustainability to students and professionals who want to up-skill to meet the needs of the new green economy. By 2015, sustainability will be part of every course at Swinburne, and all staff and facilities will be completely green.

Print advertisment created by M&C Saatchi, Australia for Swinburne, within the category: Education.

We train our students for a world with limited resources.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Doogie Chapman
Art Director: Murray Bransgrove
Writer: Alison Hingle
Account Service: Nirali Shah
Retouching: Ed Croll

Comments (11)

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Billoughsby's picture
Billoughsby
Activity Score 5144

xtc vs. adam ant

That's it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

xtc = utter brilliance?

adam ant = contrived pap?

The Jobless Writer
Will Think for Salary

AssassinX's picture
AssassinX
Activity Score 1329

I dont quite understand the visual.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Oh dear. Visually this says 'Come see how we waste money on gargantuan seats". Oh, and on monstrously ill-judged ads.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Yeah it's confusing :S

Roger Keynes's picture
Roger Keynes
Activity Score 5498

'Hey, look... the lecture theatre looks a bit like an open-cut mine.'

Seriously forced. And, dare I ask... junior team?

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

i dont think the idea is bad for an educational institution, but the retouching is less than desirable

CuriousPencil's picture
CuriousPencil
Activity Score 4225

the idea is terrible for any institution. The retouching is irrelevant.

Guest's picture
Guest

Concept doesn't make sense. Think green, right? Are the students going to be watching bulldozers and tractors and learning how green they are? Are they building the theater out of the minerals extracted from the ground? Nothing about this ad says anything green. It's bogus. Who approved this?

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like it!

clayology com's picture
clayology com
Activity Score 245

Hmm...nice thought involved!

Ads u create needs Attention!! http://www.claycardstudio.com

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