Comments (18)

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JamurPutih's picture
Activity Score 263

i tought the blue blankett will form the water. IMHO, i think it would be better...

end of joy, enjoy

anad's picture
Activity Score 20


i loooove advertising:)

fluffy's picture
Activity Score 236

Nice - good idea and photography/art direction.

Bauducco's picture
Activity Score 297

Nice campaign.

Yr's picture
Activity Score 168

nice but image is hard to get from the first sight

Surly creative director's picture
Surly creative ...
Activity Score 140

without the title of this ad, it is almost impossible to get. "Burn fat while you sleep" wouldnt allow me to comprehend what's happening considering most people sleep in f*cked up positions anyway. So while the thought is good, i would have to give this ad a D- .

JamurPutih's picture
Activity Score 263

that's what i was talking about...

end of joy, enjoy

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"Without the title..."
Sounds like a recurring theme with so many ads on here doesn't it? :(

theanc's picture
Activity Score 2783

It´s incredible how a lot of ads suceed just because of its title. That´s nuts! Even in awards you can see a lot of it. You remove the title and it becomes impossible to understand. In fact you can possibly get it after looking it for 30 minutes.

ccsman04's picture
Activity Score 165

How about have them sleeping in a frying pan, on a grill and in a wok? the beds could look like that and the visual would be easier to understand.

Bob Parker's picture
Bob Parker
Activity Score 6

Really , really nice.

sloppy4's picture
Activity Score 1492

these are trying too hard. besides, seems she needs to swim in real life.

Spanky's picture
Activity Score 4899

yep. no way anyone will get that she's swimming.

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

Done. By Saatchi's Singapore a few years ago. It was a real job too.

Rog's picture
Activity Score 6080

Who cares. Like it.

>>>> That's not an ad. THIS is an ad.

kingzeus's picture
Activity Score 260

me too..

"you are valued for your value so be valuable..."

an_opinion's picture
Activity Score 40

Photographer and art director needs to tell story faster and better.

Powertheflower's picture
Activity Score 30

The basic message is creepy but the picture is taken well!