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JamurPutih's picture

i tought the blue blankett will form the water. IMHO, i think it would be better...

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

anad's picture

impressive.

i loooove advertising:)

anad
Activity Score 20
Art Director
fluffy's picture

Nice - good idea and photography/art direction.

fluffy
Activity Score 236
Copywriter
Bauducco's picture

Nice campaign.

Bauducco
Activity Score 297
Copywriter
Yr's picture

nice but image is hard to get from the first sight

Yr
Activity Score 168
Copywriter
Surly creative director's picture

without the title of this ad, it is almost impossible to get. "Burn fat while you sleep" wouldnt allow me to comprehend what's happening considering most people sleep in f*cked up positions anyway. So while the thought is good, i would have to give this ad a D- .

Surly creative ...
Activity Score 140
Creative Director
JamurPutih's picture

that's what i was talking about...

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Jet Propulsion Lab's picture

"Without the title..."
Sounds like a recurring theme with so many ads on here doesn't it? :(

Jet Propulsion Lab
Activity Score 10679
Copywriter
theanc's picture

It´s incredible how a lot of ads suceed just because of its title. That´s nuts! Even in awards you can see a lot of it. You remove the title and it becomes impossible to understand. In fact you can possibly get it after looking it for 30 minutes.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

ccsman04's picture

How about have them sleeping in a frying pan, on a grill and in a wok? the beds could look like that and the visual would be easier to understand.

ccsman04
Activity Score 165
Bob Parker's picture

Really , really nice.

Bob Parker
Activity Score 6
Copywriter
sloppy4's picture

these are trying too hard. besides, seems she needs to swim in real life.

sloppy4
Activity Score 1492
Spanky's picture

yep. no way anyone will get that she's swimming.

Spanky
Activity Score 4899
Other
Mr. Cool Supreme's picture

Done. By Saatchi's Singapore a few years ago. It was a real job too.

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
Rog's picture

Who cares. Like it.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kingzeus's picture

me too..

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

an_opinion's picture

Photographer and art director needs to tell story faster and better.

an_opinion
Activity Score 40
Art Director
Powertheflower's picture

The basic message is creepy but the picture is taken well!

Powertheflower
Activity Score 30
Marketing Manager
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