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Published/Aired: 
December 2011
Surfrider Foundation Print Ad -  The wave

Description

Print advertisement created by Euro RSCG, Morocco for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

The sea can't take no more.

Advertising Agency: Klem Euro RSCG, Casablanca, Morocco
Creative Director: Christian Penichou
Art Director: Amine Radi Benjelloun
Copywriter: Jonathan Lereculeur
Illustrator: Sigma
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Highest Rated

LaBrand's picture

Yeah, I agree Hadrons! This totally serves as a strong visual protest from the surfers. nicely done.

LaBrand
Activity Score 56
Graphic Designer |

Life's Beautiful!

Billoughsby's picture

And the grass won't pay no mind

Billoughsby
Activity Score 5144
Art Director |

That's it.

andylefty's picture

I don't understand what's happening here. Pollution?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

well - it the surfer's protest...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

LaBrand's picture

Yeah, I agree Hadrons! This totally serves as a strong visual protest from the surfers. nicely done.

LaBrand
Activity Score 56
Graphic Designer |

Life's Beautiful!

sergeo_syd's picture

This is how the sea can't take it no more? Good visuals but the idea sux.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

simonds08's picture

this sucks

simonds08
Activity Score 598
Billoughsby's picture

Teaches us to cherish the thumbnail view.

Billoughsby
Activity Score 5144
Art Director |

That's it.

alistair's picture

the translation is bad,
this means "the sea will give it back to us".

good art.

alistair
Activity Score 162
Art Director at Independent
kalpesh78's picture

looks like a copy of this.

http://www.youtube.com/watch?v=OhipO7TfIZM

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

chinfeu's picture

If it's what Hadrons said, i get it.
But really looks like a copy of the link kalpesh78 has posted, and i love the Smirnoff one a thousand times more! Thanks kalpesh78 for sharing!

chinfeu
Activity Score 37
Graphic Designer at Orbit Plus Sdn. Bhd.
gadgets's picture

Smirnoff is better indeed.

gadgets
Activity Score 1063
joelapompe's picture
joelapompe
Activity Score 3853
MicheleVirgilio's picture

I like it. Clear message for me and direct. Ben fatto.

MicheleVirgilio
Activity Score 2617
kleenex's picture

not working for me at all.

kleenex
Activity Score 51078
Web Designer/Developer
Scooby-doo's picture

Great wave! .. like it!

Scooby-doo
Activity Score 12
mario17's picture

I agree with MicheleVirgilio :) powerful message !

mario17
Activity Score 29
Marketing Manager
abidlabiad's picture

Finally a beautiful wave of beautiful garbage it is us our Moroccan beach... So thank you for these garbage who have a sense in this beautiful creation !

abidlabiad
Activity Score 4
Art Director
Viral_Artist's picture

Love the concept.. !! Great cause... And the image did pull my attention :)

Viral_Artist
Activity Score 37
Marketing Manager
Lazarus's picture

Bad. Bad. Bad.

Lazarus
Activity Score 1536
Creative Director
Roger Keynes's picture

With you, Lazarus!
Cutesy thought that doesn't have any 'surfie' cohones to it.
And that 'splash' into the wave face simply sucks.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shahidali's picture

i can't take any more than the sea can take.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

The JACK's picture

concept good but execution is bad....

The JACK
Activity Score 438
Marketing Manager
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