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Agency Network: 
Published/Aired: 
October 2011
Surfrider Foundation Print Ad -  Seal

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Each year, millions of marine animals are killed by our rubbish.
Sign the petition against marine debris at notonourbeaches.com

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director: Grégory jeanjacquot
Copywriter: Nicolas Gérard
Illustrator: John Paul Thurlow
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Highest Rated

Glut's picture

clear, simple. Nice art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Baelin's picture

The message here is to 'stop throwing garbage into the sea'. Unfortunately, the visual completely overwhelms that.

Baelin
Activity Score 273
Copywriter
jeph's picture

Does it? I think it's, yes, a bit over-the-top -- but it's precisely on point. They haven't obfuscated anything; rather, they've quite literally drawn all the little connections leading up to this moment closer together. The effect is strikingly good (no pun intended).

jeph
Activity Score 156
Copywriter
Glut's picture

clear, simple. Nice art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I like the art work.

kleenex
Activity Score 51078
Web Designer/Developer
karmacoin's picture

nice but u gotta get close to find out that the weapon is a plastic bottle, for some reason (at least in my case) i tough it was a kind of cricket bat

karmacoin
Activity Score 688
MK-tessa's picture

These are old. Where's the whale one? :-/

MK-tessa
Activity Score 216
Art Director at student
MicheleVirgilio's picture

wwf stile. But it works.

MicheleVirgilio
Activity Score 2617
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