Plastic Debris

Agency Network: 
May 2011

Print advertisment created by Leo Burnett, Australia for Surfrider Foundation, within the category: Public Interest, NGO.

Our oceans aren't the only ones in danger.
Make a difference.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

Comments (7)

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ace85le's picture
Activity Score 3935

Very confusing message. The analogy is not that clear.


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bhuvneshwar.chd's picture
Activity Score 989

i like this thought.

through visual communication we can made some impossibles visual which make people think.

we can also take it like this,

skeleton represents ocean and the garbage represents pollution in the ocean.

out of three i like this one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture
Activity Score 2357

Not great.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

the last campaign with the animal made more sense, but nice try and great retouch guys

Glut's picture
Activity Score 3935

not so good idea, but the series got an excellent art work

jonl's picture
Activity Score 2

This seems a little like a ripped off idea from the real world..


Chris Jordan has been documenting baby albatrosses on Midway Atoll for some years,
providing the true life images fitting for this take..