Oil Spill

Agency Network: 
May 2011

Print advertisment created by Leo Burnett, Australia for Surfrider Foundation, within the category: Public Interest, NGO.

Our oceans aren't the only ones in danger.
Make a difference.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

Comments (7)

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abdeLooK's picture
Activity Score 250

for me it goes too far. Too realistic, refers too much to tsunami victims

arke1's picture
Activity Score 235

This campaign has been around for a while I thought. I like this one especially though, nice art direction and excellent retouch work.

ace85le's picture
Activity Score 3935

Best of the 3. I like the little girl crying. That adds more emotions. The rest are more confusing.


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bhuvneshwar.chd's picture
Activity Score 989

visual is nicely carved out.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

pez's picture
Activity Score 1804

I don't need that sad kid to understand the ad...
OK idea. Amazing photography.

Phillhb's picture
Activity Score 292

Definitely the best of the best of the 3, but i think everyone is looking at it too in depth. Im guessing the message is to say that put yourself in the position of the sea life, because after them it will be us. The Ad works very well because its for Australia where all the major cities are on the coast and the sea life means a lot to australia. Having said that the human skeleton with trash where his insides would be was a bit far out.

luispiter's picture
Activity Score 2756

me gusta... sin embargo creo que buscando una nueva vuelta tendría más impacto