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Octopus

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Creative Director: "Les Six"

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

The sea is at risk of becoming uninhabitable. Join us before it's too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
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theanc's picture

This is cool and effective but I guess it doesn't show how serious and alarming is the situation.

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theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

NatalieM's picture

Agreed. It would be a good exercise to brainstorm what things could really happen to ocean animals if the ocean became uninhabitable. This ad is a bit lighthearted for the subject matter.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

getconnected2001's picture

Ya actually ur right.
The fun part takes the whole attention from the cause.

getconnected2001
Activity Score 987
Art Director at New Delhi
ivan's picture

Yeah, it makes it look like everything will be alright. Octopuses just move up the trees and that's it.

ivan
Creative Director at Ads of the World
tago's picture

very nice execution

tago
Activity Score 21
copywriter
iRitz's picture

Reckon the art direction could be a bit better...

iRitz
Activity Score 45
W Marketing
R. Rinaldi's picture

So good.

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Hats off to the creative!
Kind of evolved Octopus.

getconnected2001
Activity Score 987
Art Director at New Delhi
Penguin's picture

getconnected to contradictions.

Penguin
Activity Score 42
Creative Head
FlyingDogs's picture

Anybody know what "Les Six" is? A group of CDs?

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
funky_frogii's picture

like it.........

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

reactor's picture

No suggestion of an action plan. All these guys moving on to the land is not the solution.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

khalsain's picture

like the new approach....is anyone sure that the serious ads are doing anything for the environment?

khalsain
Activity Score 264
ad agency
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