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Island

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Busted! Help us to sue the polluters. Donate.

Advertising Agency: Y&R, France
Creative Directors: Jorge Carreno, Robin De Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Eric Lavenac
Retoucher: Sparklink
Photographer: Corbis
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Highest Rated

ajx's picture

Nice twist

ajx
Activity Score 116
Creative Director |

deja fuck

MindDrift's picture

Not sure why this has low ratings. I think it's a cool idea.

MindDrift
Activity Score 1170
Graphic Designer
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
kalpesh78's picture

The problem with this ad is that its leaves too much to be assumed / imagine.
The biggest polluters in the world are the ones who claim to be the most eco friendly. Maybe that was the thought when they came up with the concept.

like the art on this one though. nice and simple.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

the_lizard_king's picture

Too bad! Did not like the campaign at all!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

lesinconnus's picture

Funny concept for a strong and serious problem. Can we laugh with pollution, that's the question. It makes me laugh when I saw this campaign, so it's a good campaign for me and a fucking good art. Well done art director ! You desserve your lion this year !

lesinconnus
Activity Score 33
andylefty's picture

I didn't really get it till I read the comments about hiding behind an eco-friendly image. I would think that needs to be referred to in copy.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Sadly Ha Long Bay has soooo much rubbish in it. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ajx's picture

Nice twist

ajx
Activity Score 116
Creative Director |

deja fuck

josh n.'s picture

like it!

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

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