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Granade

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S
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Pushkaraj Shirke's picture

the art is so fab! try backing such art with a great thought atleast. wasted.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

akshaysrikar's picture

visually creative and pleasing. but to an issue like this, the copy is just too bland. "Do Something" is too open ended. You guys could've told what could be done i.e. be proactive, instead of just saying "Do Something".

akshaysrikar
Activity Score 420
India
fatlabrador's picture

"Something"? Sigh, there's nothing as frustrating as a vague call to action.

fatlabrador
Activity Score 59
art.vs.commerce's picture

shouldn't it be the pin that is made of ice. visually doesn't really make sense

art.vs.commerce
Activity Score 566
Art Director
dreadboy's picture

nice point art.vs.commerce - in this case, maybe the pin would have worked as being made of ice. Nice concept nevertheless

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

mikeelrapido's picture

Nice ad.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

xcreativity's picture

good ad, but id change the copy

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hiperion's picture

good art, bored concept..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Adaddicted's picture

as always great art from Brasil!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

if it melts then there is no danger..

Phil Lestino
Activity Score 1684
talkingisfree's picture

Exactly, we just have to wait a little.

talkingisfree
Activity Score 2712
Art Director
Dzsoi's picture

I agree, don't get the logical chain here.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Marta Ibarrondo's picture

like the visual, don't love the copy.

Marta Ibarrondo
Activity Score 55
Creative Director
Marlus Lau's picture

Fabulous art, congratulations. The idea is interesting.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
BananAd's picture

"Danger melts itself". Let's wait...

If try the slightly other way - i.e. an ice hand, holding trigger-suspender, or some.. ?

BananAd
Activity Score 103
Art Director
michelangelo's picture

eco problems could be serious

michelangelo
Activity Score 660
liam182's picture

that thing looks like ice. lucky we are melting the ice caps!

liam182
Activity Score 11
Art Director at Curtin University
Brain-Art's picture

Great Art

Brain-Art
Activity Score 1101
Graphic Designer
monsieurange's picture

Good!

monsieurange
Activity Score 520
Creative Director
shortafella's picture

this concept is so low...please...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

atb2005's picture

I think some people are confused here. Danger is not melting as in disappearing. Think of the "melting" here as the time it takes for a grenade to explode (we are all in danger) after release. Concept is wonderful, and so is copy. There's a web link provided. VIsit the site for more information. The purpose of this ad was not to provide a lengthy list of things you can or you should do about global warming.

atb2005
Activity Score 13557
Nguyen Thanh Hai's picture

Nice art!

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
everartz's picture

fantabulous!!

everartz
Activity Score 7613
Art Director |

| everartz |

Ed Rapport's picture

concept is fabulous. copy and especially the call to action is ineffective. If i saw this ad i wouldn't know what action to take to "do something."

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
atb2005's picture

The call to action is to visit their website. Most campaigns are exactly like this one. Brief copy + web link.

atb2005
Activity Score 13557
macluvin's picture

nice visual. failed potential. could use better copy/concept.

macluvin
Activity Score 397
Art Director
MJStinson77's picture

Beautiful artwork. Flawed logic behind the concept. Dreadful copy.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

smartbox's picture

Nice visual! but... bored concept!!!

smartbox
Activity Score 177
grapekey_lyn's picture

well I don't find anything wrong with the copy though

grapekey_lyn
Activity Score 28
Limkokwing University of Creative Technology
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