Agency Network: 
March 2010

Print advertisment created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S

Comments (29)

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Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

the art is so fab! try backing such art with a great thought atleast. wasted.

akshaysrikar's picture
Activity Score 420

visually creative and pleasing. but to an issue like this, the copy is just too bland. "Do Something" is too open ended. You guys could've told what could be done i.e. be proactive, instead of just saying "Do Something".

fatlabrador's picture
Activity Score 59

"Something"? Sigh, there's nothing as frustrating as a vague call to action.

art.vs.commerce's picture
Activity Score 566

shouldn't it be the pin that is made of ice. visually doesn't really make sense

dreadboy's picture
Activity Score 413

nice point art.vs.commerce - in this case, maybe the pin would have worked as being made of ice. Nice concept nevertheless

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mikeelrapido's picture
Activity Score 1929

Nice ad.


xcreativity's picture
Activity Score 2374

good ad, but id change the copy

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Hiperion's picture
Activity Score 3138

good art, bored concept..

Adaddicted's picture
Activity Score 3435

as always great art from Brasil!


Phil Lestino's picture
Phil Lestino
Activity Score 1684

if it melts then there is no danger..

talkingisfree's picture
Activity Score 2712

Exactly, we just have to wait a little.

Dzsoi's picture
Activity Score 8532

I agree, don't get the logical chain here.

Marta Ibarrondo's picture
Marta Ibarrondo
Activity Score 55

like the visual, don't love the copy.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Fabulous art, congratulations. The idea is interesting.

BananAd's picture
Activity Score 103

"Danger melts itself". Let's wait...

If try the slightly other way - i.e. an ice hand, holding trigger-suspender, or some.. ?

michelangelo's picture
Activity Score 660

eco problems could be serious

liam182's picture
Activity Score 11

that thing looks like ice. lucky we are melting the ice caps!

Brain-Art's picture
Activity Score 1101

Great Art

monsieurange's picture
Activity Score 520


shortafella's picture
Activity Score 1063

this concept is so low...please...

atb2005's picture
Activity Score 13557

I think some people are confused here. Danger is not melting as in disappearing. Think of the "melting" here as the time it takes for a grenade to explode (we are all in danger) after release. Concept is wonderful, and so is copy. There's a web link provided. VIsit the site for more information. The purpose of this ad was not to provide a lengthy list of things you can or you should do about global warming.

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
Activity Score 105

Nice art!

everartz's picture
Activity Score 7613


| everartz |

Ed Rapport's picture
Ed Rapport
Activity Score 724

concept is fabulous. copy and especially the call to action is ineffective. If i saw this ad i wouldn't know what action to take to "do something."

atb2005's picture
Activity Score 13557

The call to action is to visit their website. Most campaigns are exactly like this one. Brief copy + web link.

macluvin's picture
Activity Score 397

nice visual. failed potential. could use better copy/concept.

MJStinson77's picture
Activity Score 601

Beautiful artwork. Flawed logic behind the concept. Dreadful copy. | | wordjones

smartbox's picture
Activity Score 177

Nice visual! but... bored concept!!!

grapekey_lyn's picture
Activity Score 28

well I don't find anything wrong with the copy though