Detergent bottle

Agency Network: 
March 2010


Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.


In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
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Prime83's picture

I love the treatment of the images.

Activity Score 497
Creative Director at Huella Publicidad
jamesrothenburg's picture

Fantastic Photos!

Activity Score 554
Art Director
Sven Gali's picture

Better photo little impact

Sven Gali
Activity Score 845
xcreativity's picture

good one, engaging. i guess the copy could be a little bit better

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Phil Lestino's picture

How could it be better? It is short. It makes sense. How could it be improved...please tell.

Phil Lestino
Activity Score 1684
Adaddicted's picture

People know who Surfrider is...
In this campaign the imagery wide opens its mouth so the copywriter could limit his chat in a word or two,
like for example 'guard', 'defend', 'protect' (its his job ; )) and leave the rest to the public's imagination!

Activity Score 3435
Art Director |


Dzsoi's picture

Are you kidding? You see a thing in the sea - upper part smaller, lower part bigger, and with the word 'protect' we should track back this concept?

Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

that's why I said its the copywriter's job ; )

Activity Score 3435
Art Director |


Dzsoi's picture

I see! Well, I don't think this line could get significantly better, the content is perfect: it leads our attention gently to the size attribute which is the key to understand the message of the visual.

Activity Score 8532
Copywriter at junior copywriter
art.vs.commerce's picture

Great idea. Great execution. Line is a bit clunky. Great stuff.

Activity Score 566
Art Director
shahidali's picture

I like the photographic treatment and the art direction. But the copy, to me, is not fitting.

Activity Score 4069
Dhaka, Bangladesh |


everartz's picture

its not that clear by the way and i dont know why is everybody chanting for this faded idea
just an ok thought with bad photo treatment.. wake up guys!!

Activity Score 7613
Art Director |

| everartz |

Dev Kumar's picture

A good idea that has been well executed except for the 2nd one and this one where the diffusion in the line seperating water and air, has some scope for improvement. And yes, the imagery is damn good.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Holly Boy's picture

AMAZING PHOTO ! Ben Stockley is impressive.

Holly Boy
Activity Score 42
perromalo's picture

I am not very original if I say that I love the pictures, but as an amateur surfer I can add that the photo has been taken from the surfers perpective or point of view: inside the water on eye level. When you are paddling that's how big you see things, not to mention rubbish. Good job.

Activity Score 429
Creative Director at Mateo&co
michelangelo's picture

I've never experienced surfing, and maybe a small rubbish like this could be dangerous... but that does not justify the fact that the photography leaves a lot to be desired... and the water seems too calm for surfing anyways...

Activity Score 660
micheline's picture


Activity Score 46

: l

spiergallo's picture

Beautiful photos of all the series.

Activity Score 69
Art Director
Ahmed Sleem's picture

Perfectly done :)

Ahmed Sleem
Activity Score 6
Graphic Designer
alausa's picture

Good one sirs.

Activity Score 1420
Creative Director at Noah's Ark
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