Advertisement

Detergent bottle

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Log in or register to post comments
Prime83's picture

I love the treatment of the images.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
jamesrothenburg's picture

Fantastic Photos!

jamesrothenburg
Activity Score 554
Art Director
Sven Gali's picture

Better photo little impact

Sven Gali
Activity Score 845
Photographer
xcreativity's picture

good one, engaging. i guess the copy could be a little bit better

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Phil Lestino's picture

How could it be better? It is short. It makes sense. How could it be improved...please tell.

Phil Lestino
Activity Score 1684
Adaddicted's picture

People know who Surfrider is...
In this campaign the imagery wide opens its mouth so the copywriter could limit his chat in a word or two,
like for example 'guard', 'defend', 'protect' (its his job ; )) and leave the rest to the public's imagination!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

Are you kidding? You see a thing in the sea - upper part smaller, lower part bigger, and with the word 'protect' we should track back this concept?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

that's why I said its the copywriter's job ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

I see! Well, I don't think this line could get significantly better, the content is perfect: it leads our attention gently to the size attribute which is the key to understand the message of the visual.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
art.vs.commerce's picture

Great idea. Great execution. Line is a bit clunky. Great stuff.

art.vs.commerce
Activity Score 566
Art Director
shahidali's picture

I like the photographic treatment and the art direction. But the copy, to me, is not fitting.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

everartz's picture

its not that clear by the way and i dont know why is everybody chanting for this faded idea
just an ok thought with bad photo treatment.. wake up guys!!

everartz
Activity Score 7613
Art Director |

| everartz |

Dev Kumar's picture

A good idea that has been well executed except for the 2nd one and this one where the diffusion in the line seperating water and air, has some scope for improvement. And yes, the imagery is damn good.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Holly Boy's picture

AMAZING PHOTO ! Ben Stockley is impressive.

Holly Boy
Activity Score 42
perromalo's picture

I am not very original if I say that I love the pictures, but as an amateur surfer I can add that the photo has been taken from the surfers perpective or point of view: inside the water on eye level. When you are paddling that's how big you see things, not to mention rubbish. Good job.

perromalo
Activity Score 429
Creative Director at Mateo&co
michelangelo's picture

I've never experienced surfing, and maybe a small rubbish like this could be dangerous... but that does not justify the fact that the photography leaves a lot to be desired... and the water seems too calm for surfing anyways...

michelangelo
Activity Score 660
micheline's picture

:0

micheline
Activity Score 46

: l

spiergallo's picture

Beautiful photos of all the series.

spiergallo
Activity Score 69
Art Director
Ahmed Sleem's picture

Perfectly done :)

Ahmed Sleem
Activity Score 6
Graphic Designer
alausa's picture

Good one sirs.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Featured Content

Latest Collections

Advertisement