Detergent bottle

Agency Network: 
March 2010

Print advertisment created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne

Comments (20)

Log in or register to post comments
Prime83's picture
Activity Score 497

I love the treatment of the images.

jamesrothenburg's picture
Activity Score 554

Fantastic Photos!

Sven Gali's picture
Sven Gali
Activity Score 845

Better photo little impact

xcreativity's picture
Activity Score 2374

good one, engaging. i guess the copy could be a little bit better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Phil Lestino's picture
Phil Lestino
Activity Score 1684

How could it be better? It is short. It makes sense. How could it be improved...please tell.

Adaddicted's picture
Activity Score 3435

People know who Surfrider is...
In this campaign the imagery wide opens its mouth so the copywriter could limit his chat in a word or two,
like for example 'guard', 'defend', 'protect' (its his job ; )) and leave the rest to the public's imagination!


Dzsoi's picture
Activity Score 8532

Are you kidding? You see a thing in the sea - upper part smaller, lower part bigger, and with the word 'protect' we should track back this concept?

Adaddicted's picture
Activity Score 3435

that's why I said its the copywriter's job ; )


Dzsoi's picture
Activity Score 8532

I see! Well, I don't think this line could get significantly better, the content is perfect: it leads our attention gently to the size attribute which is the key to understand the message of the visual.

art.vs.commerce's picture
Activity Score 566

Great idea. Great execution. Line is a bit clunky. Great stuff.

shahidali's picture
Activity Score 4069

I like the photographic treatment and the art direction. But the copy, to me, is not fitting.


everartz's picture
Activity Score 7613

its not that clear by the way and i dont know why is everybody chanting for this faded idea
just an ok thought with bad photo treatment.. wake up guys!!

| everartz |

Dev Kumar's picture
Dev Kumar
Activity Score 834

A good idea that has been well executed except for the 2nd one and this one where the diffusion in the line seperating water and air, has some scope for improvement. And yes, the imagery is damn good.

Holly Boy's picture
Holly Boy
Activity Score 42

AMAZING PHOTO ! Ben Stockley is impressive.

perromalo's picture
Activity Score 429

I am not very original if I say that I love the pictures, but as an amateur surfer I can add that the photo has been taken from the surfers perpective or point of view: inside the water on eye level. When you are paddling that's how big you see things, not to mention rubbish. Good job.

michelangelo's picture
Activity Score 660

I've never experienced surfing, and maybe a small rubbish like this could be dangerous... but that does not justify the fact that the photography leaves a lot to be desired... and the water seems too calm for surfing anyways...

micheline's picture
Activity Score 46


: l

spiergallo's picture
Activity Score 69

Beautiful photos of all the series.

Ahmed Sleem's picture
Ahmed Sleem
Activity Score 6

Perfectly done :)

alausa's picture
Activity Score 1420

Good one sirs.