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Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S
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dreadboy's picture

Very clean and to the point. Ace of spades it is

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

talkingisfree's picture

The message is clear and well delivered but the ads are quite boring.

talkingisfree
Activity Score 2712
Art Director
xcreativity's picture

love the concept.. but copy should be way better

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Axl's picture

Very nice, this concept is great

Axl
Activity Score 266
Paris
Adaddicted's picture

good job!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Marta Ibarrondo's picture

great concept, nice visual, not so great copy.

Marta Ibarrondo
Activity Score 55
Creative Director
Marlus Lau's picture

Good job!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Blashyrkh's picture

Save the bombs from disappearing.

Blashyrkh
Activity Score 32890
Art Director
adddd's picture

A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.

adddd
Activity Score 95
Copywriter
atb2005's picture

@adddd

I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.

atb2005
Activity Score 13557
ilyxxxa's picture

The bomb looks like a "Superbitus" :)

http://www.artlebedev.com/everything/superbitus/

ilyxxxa
Activity Score 39
Art Director
adddd's picture

@atb2005

It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)

It's too forced.

Cheers

adddd
Activity Score 95
Copywriter
everartz's picture

10/10... BRAZIL!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Ed Rapport's picture

great concept again, but the copy is not great.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
grapekey_lyn's picture

There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.

grapekey_lyn
Activity Score 28
Limkokwing University of Creative Technology
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