Agency Network: 
March 2010

Print advertisment created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S

Comments (15)

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dreadboy's picture
Activity Score 413

Very clean and to the point. Ace of spades it is

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talkingisfree's picture
Activity Score 2712

The message is clear and well delivered but the ads are quite boring.

xcreativity's picture
Activity Score 2374

love the concept.. but copy should be way better

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Axl's picture
Activity Score 266

Very nice, this concept is great

Adaddicted's picture
Activity Score 3435

good job!


Marta Ibarrondo's picture
Marta Ibarrondo
Activity Score 55

great concept, nice visual, not so great copy.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good job!

Blashyrkh's picture
Activity Score 32890

Save the bombs from disappearing.

adddd's picture
Activity Score 95

A grenade is melting... a bomb is melting... So what?
If a grenade melts til it disappear, would it be bad?
Come on, guys, try harder.

atb2005's picture
Activity Score 13557


I addressed your confusion in my comment for the other ad in this campaign. Don't think of melting here as disappearing. Torpedos or grenades do not explode immediately; they take some time. Time here is measured in terms of how much ice has melted away.

ilyxxxa's picture
Activity Score 39

The bomb looks like a "Superbitus" :)

adddd's picture
Activity Score 95


It's impossible to link those images to explosions. What they (or you) are presenting to us are a grenade and a bomb that will never explode, simply 'cause they're made of ice! And so on, they are melting (and disappearing)

It's too forced.


everartz's picture
Activity Score 7613

10/10... BRAZIL!!!!!

| everartz |

Ed Rapport's picture
Ed Rapport
Activity Score 724

great concept again, but the copy is not great.

grapekey_lyn's picture
Activity Score 28

There's 2 ways of approach here. One is what the ad is communicating and the other is what Blashyrkh said.