March 2014

This year the ocean's biggest killer will be the rubbish you leave behind. Help us protect our precious coastlines, marine animals and seabirds and join a SAS beach clean near you.

Advertising Agency: H&J, London, UK
Creatives: Stuart Jackson, Gareth Hopkins
Photographer / Retoucher: Martin Brent

Comments (12)

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morse's picture
Activity Score 18024

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fakeandgay's picture
Activity Score 147

yep! so done

Keep calm and get a Pencil! or a Lion!

mrMagic's picture
Activity Score 798

It's not really copied. The topic is same but I wouldn't say that they are ripoffs.

kleenex's picture
Activity Score 50142

cool looking concepts.

mcBeth's picture
Activity Score 90

Brilliant concept, beautifully done, brilliant cause, Jeeez what's not to like here!

That guy from the office's picture
That guy from t...
Activity Score 266

That is has been done so many times and in way less forced ways.

chisholm's picture
Activity Score 137

Haters gonna hate I guess. I say respect to the team for a skilled and highly original campaign. It must be working, I just pledged to refuse carrier bags at the stores!

Marcao's picture
Activity Score 3029

Are you sure you aren't part of the team behind this? This concept is nothing original and has been done to death.

Marcao's picture
Activity Score 3029

Art director please take note: your body copy is not kerned nicely. And to the writer: it's "an" before SAS.

gareth_hopkins's picture
Activity Score 2

Cheers for the comments all. This was something that came about with some photography captured by a friend of ours during a diving holiday. We hadn't seen the reference shared but yes, there are similarities. Our brief was pretty simple: dramatise the threat posed by single use plastic bags to marine life. We like to think we brought this to life effectively.

@Marcao Always welcome feedback. Can assure you @Chisholm isn't part of the team (thanks for your comments though @Chisholm and for taking the pledge).

chisholm's picture
Activity Score 137

Just revisiting this, the 5p bag charge is now a reality and these are still great ads.