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Surrender

Campaign
Agency Network: 
Published/Aired: 
April 2008
Surf Print Ad -  Surrender

Also From This Campaign 2

Description

Print advertisement created by JWT, Indonesia for Surf, within the category: House, Garden.

Caption

Really, really, really surrender.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Art Director: Feddy Bong Goenawan
Copywriter: Morian Madjid
Photographer: Chatcai / Chamni's Eyes Bangkok
Digital Imaging: Taufik Myman
Print Producer: Gina Virginia Ma'ruf
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lucciano marisio's picture

mmm... sinceramente la encuentro malisima, la bajada también está como simple, y además de eso, es muy parecida a una campaña de unas mentitas (y esa idea estaba mucho mejor)

Lu*

lucciano marisio
Activity Score 166
Copywriter |

Lu

ackattak's picture

What?

ackattak
Activity Score 396
Copywriter
gmint7's picture

:::J:::

the war one coincides with this..

hmm????

k.. the hint to this puzzle is if only you relate white to surrender..

its too hard... but good try

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

_sai_'s picture

cry

_sai_
Activity Score 32
kanja's picture

shame

kanja
Activity Score 100
Client Servicing
Saatchi Makak's picture

Fire the team, scam agency, scam team

Saatchi Makak
Activity Score 246
Singapore
teenquey's picture

i think this ad is relating to their previous popular surf proposition. it's a war scene whereby the white flag (which symbolizes surrender does not work), the guy took out his surf -white clean socks and the message is delivered.

surf is about surrender-white moments

teenquey
Activity Score 290
JWT
Guest's picture

i think because since it's really really really white,, so they're really really really surrender.

Guest
Guest's picture

supercalifragilistic!!

Guest
aji pam's picture

came up with this one?...might be not in the fresh mood...

aji pam
Activity Score 94
Graphic Designer
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