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Bee

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

The softness of Surf

Print advertisement created by Lowe, Thailand for Surf, within the category: House, Garden.

Advertising Agency: Lowe Bangkok, Thailand
Executive Creative Director / Creative Director: Dominic Stallard
Art Directors: Dominic Stallard
Copywriter: Clinton Manson
Producer: Nuch Lertviwatchai, Monrudee Aniwat
Assistant Producer: Saronyod Kittikunwong
Photographer: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Remix Bangkok
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Guest's picture

It's not only soft, but also attracts pest.
"where the hell is my bug spray?"

Guest
tanvir hassan raju's picture

lol..right:)

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

wild_fire's picture

good campaign, but i wouldnt want this insect all-over my shirt..

wild_fire
Activity Score 91
Guest's picture

Cool idea. Cool strategy too. Softness, 'magnified'.

Guest
Primitive's picture

real funny and memorizable

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

CurryJ's picture

IMHO, the insects don't need to be shown. Just subtle indications would do e.g. ski tracks.

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

tirthomitro's picture

very cool cmpgn.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Arkadiusz's picture

Use something extremely light (e.g. little feather) instead of insects and the effect will be even better.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

I don't agree with Arkadiusz! Feathers are used to the max and the insects are sooo cute! Very very nice campaign and beautiful Art Direction ! LOVELY!

Guest
Guest's picture

That´s the only one i like.

Guest
ornsig's picture

If my cloths were so soft that lots of bugs would start playing around on them, then I would rather like to have them little less soft.

ornsig
Activity Score 4
Graphic Designer
rolling.stone's picture

What about butterfly ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

copycomoelcopi's picture

hahaha! pretty funny! and this insect is so cute that you couldn't say its disgusting.

copycomoelcopi
Activity Score 822
Copywriter
Guest's picture

Cannes!

Guest
Guest's picture

a dead fly on my shirt..! am not wearing it again...

Guest
Guest's picture

cool

Guest
Guest's picture

common!!! oh! no! there´s an insect on my Shirt!!! oh! nooo....that´s impossible!!!

Bu!

that´s a Creative licence!!

Great Campaign!!!!
Great Visual!!

Guest
Guest's picture

good idea
come on guys, the way the bee looks - cute far more than outweighs the pest thoughts that might arise

this works for me

Guest
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