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Agency Network: 
Published/Aired: 
January 2011
Superpharm Life Print Ad -  Scale

Description

Print advertisement created by Saatchi & Saatchi, Israel for Superpharm Life, within the category: Electronics, Technology.

Caption

Extremely accurate digital weighing scale.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Creative team: Noam Laist, Aia Bechor
Producer: Odelia Nachmias
Account Supervisor: Ruti Israel
Account Executive: Yael Sulzbacher
Photographer: Menachem Reiss
Photoshop: Eyal Orlee
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ortizon's picture

Simple and smart. I like it.

ortizon
Activity Score 74
Copywriter
Jasperafi's picture

Coooool!

Jasperafi
Activity Score 21
Graphic Designer at BBR Saatchi & Saatchi
Yazmin's picture

Nice and simple, gets the point across.

Yazmin
Activity Score 2001
Graphic Designer at ICE
Rt's picture

bullseye! very nice ad!

Rt
Activity Score 54
Art Director
luispiter's picture

jajajaja is simple... is increible

luispiter
Activity Score 2756
comunication
kleenex's picture

simple, but I guess it works.

kleenex
Activity Score 52582
Web Designer/Developer
daloprete's picture

nice, very simple

daloprete
Activity Score 50
Creative Director
Billoughsby's picture

Sensitive scale, yes. Accurate scale, though? I guess I don't see that from this cute little ad.

Billoughsby
Activity Score 5150
Art Director |

That's it.

CuriousPencil's picture

"Weighs air to an accuracy of .2 kilos, yes folks that's right. TWO HUNDRED GRAMS this little medical device can weigh without blinking. That's your average tumour right there am I RIGHT? What am I asking for this modern miracle? 6.458 apples? 4.28905 medium oranges NO !

"Just send two full bags of Medical Gullibility and we'll ship your scales with a *free surgeon's mask* or stethescope for orders more than 100 units. And don't forget to breathe!!"

CuriousPencil
Activity Score 4225
Copywriter
copycopycopy's picture

hahaha.. awesome!!

copycopycopy
Activity Score 148
Copywriter
suresh90's picture

awesome stuff :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Manus_Arriba's picture

i like it, it's very simple!

www.twitter.com/Manus_Arriba

Manus_Arriba
Activity Score 111
Prácticante de JWT Costa Rica
robert saravanan's picture

Precise

robert saravanan
Activity Score 32
Art Director at SON Design Agency
Sdb's picture

Could have used some elements than the inhale exhale thing.. the fun is partially lost when the inhale exhale thing comes.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Itumeleng _obsessive re-thinker's picture

i agree...........to extremely exagarate the benefit. they cudv used better comparisons

Itumeleng _obse...
Activity Score 78
Planner
Itumeleng _obsessive re-thinker's picture

i agree. they cudv exagarated the benefit with better comparisons. and mocked the ordinary scale...... but point is put across very clearly non tthe less

Itumeleng _obse...
Activity Score 78
Planner
samaras.'s picture

Simple ideas work the best!

samaras.
Activity Score 14
Glut's picture

good idea, too explain. perhaps with other art it would be better

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mikka's picture

something about it

mikka
Activity Score 2
Copywriter
jackblack's picture

Really?

jackblack
Activity Score 2357
Art Director
pitted prunes's picture

Agree with Sdb.. too many things to look out for.. weight, weighing scale, inhale/exhale, tagline, logo..

pitted prunes
Activity Score 216
Lazarus's picture

Not.

Lazarus
Activity Score 1536
Creative Director
chanderjoshi's picture

very old funda but its good!!

chanderjoshi
Activity Score 153
Other at Essence Communications
Jerin.John's picture

Very nice.

Jerin.John
Activity Score 8
Bandra,
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