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Superman

Published/Aired: 
November 2007
 Superman

Description

Caption

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart
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Luz Valdez's picture

Congratulations ....

Luz Valdez
Activity Score 64
Makati
thirty6chambers's picture

it's been done. the old nice grandma looking lady in a metal band shirt comes to mind. forgot who did it and when/

thirty6chambers
Activity Score 1464
Art Director
cozz20_1's picture

find out who did it and when.

cozz20_1
Activity Score 87
Art Director at Leo Burnett U.S.A
jonybeta's picture

I like it a lot!
Clever and simple.
http://micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

whynot's picture

Its very nice, simple and concise!

whynot
Activity Score 17
Shaulmv's picture

It communicates... Wonderful!

Shaulmv
Activity Score 14
Creative Director at Amzan
cali coo's picture

relax. its been done in romania. it won awards. its ok.

cali coo
Activity Score 24
publicis romania |

free lunch, final wisdom, total coverage.

drunk dave's picture

Came out at the same time, and this campaign won a lot more awards - art direction sets apart.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Mr.lonely's picture

nice work

Mr.lonely
Activity Score 8
hct
bullzeye's picture

straight to the point! too gud

bullzeye
Activity Score 252
CreepingFeature's picture

Supertramp are contacting their lawyers.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
benjaminbrown's picture

I find these vaguely patronizing, and just slightly degrading.

I don't think you need to humiliate a subject to highlight it do you?

benjaminbrown
Activity Score 439
Creative Director
Kateter's picture

agree totally. especially this line is degrading:

"You wouldn't be caught dead in them but, for a homeless person..."
well, obviously it's OK for a homeless person to be found dead in.

Kateter
Activity Score 2029
Copywriter
justpassingby's picture

i agree too, this execution is too much. The bride is great but not this.

justpassingby
Activity Score 1368
Other
ilovegreatads's picture

benjaminbrown said it right. patronising stuff, exploits the abject misery of the less fortunate to wangle ad awards.

ilovegreatads
Activity Score 312
Creative Director
oedipus's picture

so it has its rough edges but lets agree on one thing, it's a good ad save for the tone of the copy- a bit abbrasive. keep it up!

oedipus
Activity Score 36
Nairobi |

Life's short art is long

trans galactic's picture

Nice!...........

trans galactic
Activity Score 85
Copywriter
Mr.Top's picture

This is The COOL SHIT!!! I LOVE IT.

Mr.Top
Activity Score 728
hbhagat's picture

Harikrishna Bhagat

So what if it's done...it's a cool..simple and effective communication....! CHEERS!!

hbhagat
Activity Score 26
Illustrator at Art Director/Graphic Designer |

Harikrishna Bhagat

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