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Superhero

Published/Aired: 
March 2007
 Superhero

Description

Caption

Your engine's superhero.
A Wix filter can increase an engine's life 20 times longer than the leading brand. In simpler terms, it will save its life. No wonder engines love them. Where it counts.

Advertising Agency: Wray Ward Laseter, Charlotte NC, USA
Creative Director: John Roberts
Art Director: Rusty Williams
Copywriter: Scott Ellmaker
Photographer / Illustrator: Mind's Eye
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purplesimon's picture

The copy stinks.

Apart from that I like it.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
brain123's picture

I agree.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
otto54's picture

absolutely agree....

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

jungleraven's picture

true...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

botezatu's picture

not only it stinks but "WIX" is missing from their tag line in this ad.

botezatu
Activity Score 36
Art Director
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