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Elevator

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by DDB, New Zealand for Superette, within the category: Fashion.

Caption

Be caught dead in it.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Photographer: Charles Howells
Copywriter: Christie Cooper
Account Director: Jenny Travers
Account Executive: Mikey Richardson
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Guest's picture

I like the idea the first time I saw it. That was about 10 years ago.

Guest
Juan Cabral's picture

Guys, making creative things for fashion is hard, so let´s recognize this is good.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

why is it good?

Guest
royschellekens's picture

Totally agree on what you say about fashion ads. Most often there is a minor idea with a major execution. But this ad doesn't make me want to buy their clothes. Not even close!

This one is!
http://adsoftheworld.com/media/print/ramorama_expose_yourself_2

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

silvi's picture

I actually like it very much.

silvi
Activity Score 4172
Copywriter
CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

Really? These ones are far better.
More striking photography, better art direction, a nice line and most of all an idea...

Guest
Davosk's picture

Push it further by having the dog lick up the blood. Great shots.

Davosk
Activity Score 4815
Art Director
Guest's picture

could be for any fashion brand. doesn't make me like this brand more. 3/10 nice shots though.

Guest
Guest's picture

could the dog be a symbol of something?

Guest
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