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Vase

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by DDB, Venezuela for SuperBonder, within the category: House, Garden.

Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
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Highest Rated

gmint7's picture

:::J:::

lol... another wonderful idea stolen from a person.

Well.. Only the parachute works, coz it's ATTACHED to the fragile object, symbolizing the cause-effect is both from the affected subject. haha

"like nothing happened" really clarifies the message. That's why we need a copywriter...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

bknowlden's picture

Someone mentioned that these have been done... I haven't seen them, I really like the idea. Archive worthy.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

El Súper Bonder hace que los elementos no se quiebren? No lo creo! El SúperBonder pega, las weas igual se caen y se quiebran. Jiles!

Guest
Guest's picture

comprate una vida chilote comilon!!

Guest
Guest's picture

Qué haces tu como ejecutivo viendo una página como esta?. Oh, eres creativo? lo siento es que veo que piensas como un ejecutivo

Guest
Guest's picture

No creo que un creativo tenga que tener los pies en aire, creo que lo dice el chileno tiene sentido. Y no piensa como un ejecutivo piensa con los pies en la tierra

Guest
Guest's picture

Does this glue make things nearly unbreakable after it is used?
These ads are very nice, but they are saying that the glue keeps the falling objects from breaking. (Minor detail?)

Guest
corndogfuneral's picture

a mixed message but the imagery is nice.

corndogfuneral
Activity Score 1053
Art Director
TRICKY's picture

nah too forced
i like the way the glue tube is hanging

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

This Ad is saying this stuff stops it breaking, not that it's great at putting it back together!!!!

Guest
Guest's picture

Wrong message. Flawed logic

Guest
Guest's picture

I think that the message is that it safe the broken objects.
Gold for me. Lateral and very well executed.

Guest
Guest's picture

I think it is all about the effect that product provides to those objects as the glue will save their lifes. Once I understand I found it very NICE.

Guest
Vicky's picture

Magnifica ejecucion. Direccion de arte y retoque especatculares. La idea muy gastada. El recurso de las figurillas o adornos para superbonder, es lo que era el fuego para la salsa picante.

Vicky
Activity Score 375
Creative Director
Guest's picture

I like the campaign, but the art direction could have been better. For this print, all the visual looks like it is made on clay. It needs more contrast between the pillow-vase and the flower. But it's still a good idea.

Guest
Guest's picture

Doesn't matter if the art direction was done by Picasso, flawed logic and mental gymnastics murder it.

Guest
lennijyn's picture

Couldn't agree more.

lennijyn
Activity Score 18
Anderson University
gmint7's picture

:::J:::
logic flaw. but i guess it works. sometime advertising is like that...
but nice art. esp the product placement.
archive stuff.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

the logic isn't flawed at all.. you're just looking at it the wrong way. the message is that the product makes it so that it looks as if it never happened in the first place. it "saves" what wouldve looked broken. the message isn't that it stops it from breaking. i like the ballerina the most.

Guest
gmint7's picture

:::J:::
i like the ballerina most too.

That's the flaw,... that the product "saves", here was my thought:
save = prevent breaking e.g. put on your helmet before riding to prevent frm head breaking. In this case, put the glue FIRST to save from breaking = (false)

I see your perspective too: after using the glue, it looks as if it didn't break at ALL. It definitely works (a product exaggeration concept). I think the flaw is you don't put the glue on something BEFORE it falls, so that ceramics landed safely with the chute (ballerina looks all fine in one piece).
Yes, we can STILL pretend or make believe that the scenario happens hypothetically AFTER the ballerina crashes, right? but that's like assuming people believe: for having that glue, you can have all the more reason to drop fragile things in the house...it's okay to do tt, why? cuz they'll be in one piece again after applying loctite!! which is also true).
In other words: When they [use the glue] = porcelains, vase, ceramics will [appear unbreakable] (um...not the exact message you want to tell neither to trigger-happy kids nor their stressful parents).

there's another ad (same product) that really works, (one of my all time fav)
http://adsoftheworld.com/media/print/loctite_super_attak_plastic.
this ad says:
save = bring back to life e.g. AFTER your head splits into five parts, the doctor stitched them back, thank god = true.
In other words: They [use the glue] = things come [back to life] (become usable again) (sooo TRUE) : )

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

funky_frogii's picture
funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Davosk's picture

Good to see something done with the link to the Exhibition page.

Davosk
Activity Score 4815
Art Director
gmint7's picture

:::J:::

agree

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gmint7's picture

:::J:::

lol... another wonderful idea stolen from a person.

Well.. Only the parachute works, coz it's ATTACHED to the fragile object, symbolizing the cause-effect is both from the affected subject. haha

"like nothing happened" really clarifies the message. That's why we need a copywriter...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

aaaja..., la pega que vuela y el florero irrompible..., no debería ser, el florero que si se rompe se pega con la pega que no debería volar?
coño panitas, un pelo forzado...

Guest
theanc's picture

Better than the idea and the execution is the packshot placement. Great!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

rogers's picture

Good but not great.

rogers
Activity Score 45
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