Black Vase

Agency Network: 
April 2011

Print advertisment created by DDB, Chile for SuperBonder, within the category: Office Equipment.

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Directors: Tomás Garín, Matías Lecaros
Copywriters: Felipe Ararya, Felipe Hernandez
Illustrators: Amazing, Leo Gallardo, Gonzalo Arevalo
Photographer: Amazing

Comments (19)

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Davai's picture
Activity Score 618

Nice idea. The art direction could have been better.

miko1aj's picture
Activity Score 3086

what exactly could have been better in this art direction? I ask because your comment could have been better as well.

Davai's picture
Activity Score 618

haha. Ok, this looks too much like a show house, or an empty museum. Capito ?

pez's picture
Activity Score 1804

I think art direction is good, looks like a decoration magazine photo. The only detail I can say something about is that they place the same Helmut Newton's book, in both photos...

miko1aj's picture
Activity Score 3086

yeah. capito, but do not agree. I think they tried to keep it as clean as possible. It's VERY sophisticated idea. Besides this, your comment touches more stylization area than art direction meaning the mood of the picture. But ok. I agree that some carpet would make this room more "dwelled".

picopalqlea's picture
Activity Score 999

sorry but i dont get it.
so Bonder doesn't repair things now, it makes them turn into a slinky toy?

NataliaLima's picture
Activity Score 1380

The idea is that if your vase breaks, using superbonder will make it bounce right back to normal.
Don't be so literal here. Look up some other campaigns from SuperBonder so you know what I mean.

Boxey's picture
Activity Score 8879

Don't get it.

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Interestig the detail of Helmut Newton photography books :)

Glut's picture
Activity Score 3935

excellent, although i will like to see another executions besides vases.

shawnbarrytoronto's picture
Activity Score 30

Don't get it.

atb2005's picture
Activity Score 13557

I had to google this product to understand the ad. Apparently SuperBonder is an adhesive that bonds metals, alloys, plastics, glass, ceramics and rubber - together or in combination (hence, the vase here is "bonding" with the floor). Nice ad, but a bit confusing unless you are already familiar with this product.

Prof's picture
Activity Score 1449

you gotta be kidding me...

you googled a superglue?

Quite really.

atb2005's picture
Activity Score 13557

I am not the only one who didn't get it. It happens to you often too, right?

kleenex's picture
Activity Score 51044

I say the other image looks better.

bakamono's picture
Activity Score 1002

this is just bad, I get what they are going for but it is still bad. I like the vase, might be a product idea in there ;0

because therefore it is

Sarah Riso's picture
Sarah Riso
Activity Score 10

It's very, very, very nice.

theghoul's picture
Activity Score 32

Not good. Only works with vases.

mangodebango's picture
Activity Score 19

Wow... 2 copywriters on this and no copy to be seen anywhere.

A few words may have helped clear up the confusion.