Advertisement

Ballerina

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by DDB, Venezuela for SuperBonder, within the category: House, Garden.

Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Log in or register to post comments
federo's picture

great

federo
Activity Score 781
advertising agency
Guest's picture

done

Guest
Barkach's picture

done? where?

    Barkach
    Activity Score 200
    Creative Director at DDB Venezuela |

    http://yonoveotele.wordpress.com/

    mitchelle2child's picture

    Good Thinking

    mitchelle2child
    Activity Score 87
    Illustrator at bluebird communications
    Guest's picture

    Cannes!
    Trust me.

    Guest
    Guest's picture

    Trust ME, there is a problem with the logic. How does glue PREVENT something from breaking?

    Guest
    sneakyhands's picture

    good point. they seem to be going for the LIKE IT NEVER HAPPENED angle, but the executions are leaning more towards the PREVENTION side. honestly, it just feels like award fodder -- the same formulaic "award winning" style of the past decade. do consumers really respond to ad-porn?

    sneakyhands
    Activity Score 1857
    Copywriter
    wildbore's picture

    yes!

    wildbore
    Activity Score 749
    Creative Director at - - -
    Wordnerd's picture

    you are so right, dude. 'like it never happened' would have been the perfect line! i think then it would even work for consumers. now it's just wrong

    Wordnerd
    Activity Score 6692
    Copywriter
    gmint7's picture
    gmint7
    Activity Score 2675
    Art Director at ad grad @ S Francisco |

    :::J:::

    Wordnerd's picture

    Yes, that's what i meant. too bad

    Wordnerd
    Activity Score 6692
    Copywriter
    eldeadevis's picture

    Agreed! this campaign is wrong. The figure WILL break first, and then the product may act.

    eldeadevis
    Activity Score 306
    Draftfcb México
    Saadi's picture

    LOVE IT!

    Saadi
    Activity Score 53
    Creative Director
    corndogfuneral's picture

    Nice. Still a mixed message but nice.

    corndogfuneral
    Activity Score 1053
    Art Director
    Guest's picture

    bueno eh!!!!

    Guest
    Tonits's picture

    No me gusta mucho...

    Tonits
    Activity Score 349
    Guest's picture

    este es el que más me gusta! buena daniel!

    Guest
    dsklan's picture

    ad is shit, but the packshot is really cool!
    10pts for the packshot

    dsklan
    Activity Score 1926
    Art Director at homeshop
    Guest's picture

    Bellissima!!!

    Guest
    loader's picture
    loader
    Activity Score 1146
    Copywriter at Pristop
    regrat's picture

    that is wat i was tlaking about.

    čeprav nima artistične vrednosti pejnterja :-)

    ---
    I would never promote Coca Cola.

    regrat
    Activity Score 304
    Creative Director
    Ed Mintone's picture

    And the line helped

    Ed Mintone
    Activity Score 585
    Other
    elnietodeNicho's picture

    This one was better just for the line.

    "two more points, i'm a rich guy"

    elnietodeNicho
    Activity Score 361
    Copywriter at euro rscg beker
    regrat's picture

    this really reminds me on a thing from the exebition, will find it.

    but apart from that, it is wery nice!

    ---
    I would never promote Coca Cola.

    regrat
    Activity Score 304
    Creative Director
    Ed Mintone's picture

    And the line helped

    Ed Mintone
    Activity Score 585
    Other
    Guest's picture

    love this!

    Guest
    Guest's picture

    Que bueno se da el trucho en abril... JWT, Leo Burnett, Ars DDB. Faltan la Fumigadora de Publicis y estamos listos... jejeje

    Guest
    Guest's picture

    Todas la agencias hacen truchos, inclusive Almap...

    Sera que no trabajas en una de las buenas agencias...

    Guest
    Gualcor's picture

    buen trucho

    good truchation

    Gualcor
    Activity Score 978

    --
    Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
    http://www.facebook.com/gualcor

    Mantufayo's picture

    Muy bueno! me encanta el texto.

    Mantufayo
    Activity Score 580
    Creative Director
    Guest's picture

    Magnifica ejecucion. Direccio de arte y retoque especatculares. La idea muy gastada. El recurso de las figurillas o adornos para superbonder, es lo que era el fuego para la salsa picante.

    Guest
    Guest's picture

    you guys are TOO ANALIZING the add. people who's not advertisers don't do it. they try to get it, and they laugh.
    the concept is to show that objects DONT have a parachute not to break. so, as long as they don't have it, when they broke they could choose the glue.

    i liked it.

    Guest
    Guest's picture

    You're so wrong it's not even funny. We analyze here so that the laymen don't have to. People who are not in advertising don't give a shit about ads. They don't care if they get it or not. They flip the page and keep looking for their article or staring at the pretty pictures. They have other things on their minds. They are not there for the ads. That is why it's imperative that ads are simple, clear, and make sense with no confusion whatsoever. The viewing public already don't give a shit so you can't afford to confuse them with convoluted messages or expecting them to work to "try to get it". They will NOT waste their time. And when that happens, opportunity missed--client's money wasted! It's much to easy for the viewing public to flip the page and reward the ads they CAN understand immediately, with their laughter and or approval.

    Guest
    Guest's picture

    Yup, another one that thinks the "viewing public" is stupid.
    Yes, they dont have time but they do have a brain, so simple clear and make sense i dont think its that imperative. If it catches their attention they WILL try and get it
    - vlastyr

    Guest
    Guest's picture

    Don't twist my words. I never said the viewing public was stupid. There is a big difference between people being stupid and people not caring. What I said is "they don't give a shit, they don't care, and they have other things on their mind." That's a loooooong way from saying they are stupid. One has nothing to do with the other. And if you weren't so busy twisting my words you would see I was pretty clear about that. Next time, pay attention and maybe keep your comments to the ad, rather than making false accusations about the commenters.

    Guest
    gmint7's picture

    :::J:::

    Agree with you mate,
    ignorance is different thing than plain dumb... he thinks they are the same...
    For the parachute i think people get it VISUALLY in 0.5 seconds, but for the other two, it's really hard for dumb people (even worse if they are ignorant = don't give shat)
    Vlastyr, we are here to analyze (i assume we all are into adv).. so that we can help or learn from each others opinions (and mistakes). Yes there are always some smart-ass who thinks he know everything and write blunt comment, but that guy here is giving a good constructive opinion.. ,drop that attack..

    gmint7
    Activity Score 2675
    Art Director at ad grad @ S Francisco |

    :::J:::

    Guest's picture

    y el director de arte de esta pieza quien es... la hizo solo daniel, pensó todo él sólo...

    Guest
    Guest's picture

    vamos a hacerle un grupo en facebook para jalarle bolas mejor...

    Guest
    Guest's picture

    very cool guys.
    Love this campaign.

    Guest
    eldeadevis's picture

    This campaign is wrong. Figures will break, the product won´t stop that. It is a huge overpromise. Product may reppair them, but they will break. This is forced, and way overpromising. Or does this product prevents objects from breaking???

    eldeadevis
    Activity Score 306
    Draftfcb México
    AXAY555's picture

    how many girls did get after using AXE none... this is advertising
    ur talking too obvious but d ad isn't...

    "there is art in everything"

    AXAY555
    Activity Score 582
    Graphic Designer at rachana sansad college of applied art, mumbai.
    john ler's picture

    Overpromising.
    Wasn't it what your mother were told ?

    john ler
    Activity Score 667
    Creative Director at Euro RSCG Casablanca, Morocco
    Guest's picture

    Very nice.

    Guest
    Guest's picture

    Pronto Publicis tendra unos truchos descarados, y no para la fumigadora, preparate!!
    D.C.

    Guest
    Cathy Watts's picture

    I wish I thought of it! That is great.

    Cathy Watts
    Activity Score 21
    Art Director
    Guest's picture

    Confusing ad.

    Guest
    premc's picture

    NICE !

    premc
    Activity Score 917
    Graphic Designer at Web Designer/Graphic Designer |

    radical

    Guest's picture

    Like.

    Guest
    Carlos Garcia's picture

    This one is the only one that resonates with me. The others feel a bit forced. This one, i like it a lot!
    Good work.

    Carlos Garcia
    Activity Score 847
    Copywriter at Zwela |

    CG

    rainman's picture

    There is another glue ad out there with images of broken objects and the glue tube is shown at the bottom resembling a rewind button. I think that was a more effective campaign than this one. I would bet that this idea came from that.

    rainman
    Activity Score 267
    Art Director

    Pages

    Featured Content

    Latest Collections

    Advertisement