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Desperate

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by JWT, Morocco for Sunsilk, within the category: Health.

Caption

Easy straight hair.

Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director / Illustrator: Sirine Sabbah
Copywriters: Sirine Sabbah, Elias Yata
Other additional credits: Ghizlane Amouzai
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Highest Rated

NastyJester's picture

Essentially it all boils down to another "there are easier ways to..." ad, that equates the consumer to a moron.

NastyJester
Activity Score 740
Copywriter
Guest's picture

I really dislike this campaign, primarily because the idea is poorly executed- the images are aesthetically bland.

While the style reminded me of the paintings on jars from ancient Greece (probably due to the background), there was not much done creatively to catapult the campaign beyond plain. The taglines are cheesy and terribly annoying as well.

This, sadly, is what happens when there is a disconnect between the idea and the execution.

Guest
Ravages's picture

Well, yes, the lines are cheesy and the wordplays horrible. But I think it adds to rather than subtracts from the idea. If you take comic situations, you can use comic/cheesy lines, no?

Ravages
Activity Score 842
TRICKY's picture

a "desperate" attempt to create a print ad

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture

Essentially it all boils down to another "there are easier ways to..." ad, that equates the consumer to a moron.

NastyJester
Activity Score 740
Copywriter
mitchelle2child's picture

Lovely Campaign

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
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