Comments (23)

Log in or register to post comments
ellehcimeo's picture
Activity Score 3376

I thought these were going to be for the Discovery Channel. I'm not real impressed by these now that I see they are for Camel cigs.

jennywhx's picture
Activity Score 1142

May i know what is the brand of camel? anti-Tobacco?

ivan's picture

Camel cigarettes. Tobacco. You must be living on Mars! :)

jennywhx's picture
Activity Score 1142

you're smart, i was a traveller, came from mars and i just reach earth.
seriously i thought camel is a clothing brand until u remind me thats cigar.
thanks ivan....(my mind was so clean that i don't have cigar in mind)

swat's picture
Activity Score 355

Well i guess it's become mandatory for Tobacco products to carry a health Warning.

braindrain's picture
Activity Score 240

Replace the Camel logo with any other logo and it has the same effect: a mediocre campaign without any real benefit.

the_ashlands's picture
Activity Score 1394


slim's picture
Activity Score 1047

It's a cigarette! What 'benefit' should they be pushing, might I ask?

the_ashlands's picture
Activity Score 1394

im not saying they should...i dont even think they should be able to advertise....but, the fact that they do doesnt mean everything and anything they pump out is good.

Skor's picture
Activity Score 208

Everyone says that, but the point is they did it first.. and when people say oh, lets do it with a shadow
someone else would say, oh like that Camel ad?

the_ashlands's picture
Activity Score 1394

actually..these ads have the same layout and typography as visa and many other ads of today.

mariayya's picture
Activity Score 150

as I said concernig the raindrops ad, it´s when you take a cigarrette break that you can see everything more calmly and relax. this wouldn´t be fit for any brand. though it´s not exclusively camel either, i think works fine for cigarrettes. if they sponsor art or fotography events i think they´d be wrapping it up!

kre8's picture
Activity Score 989

isnt it hard to show a "benefit" from cigarettes?
cig advertising is all about an image.
silk cut, the old b&h work from london, even alot of camel work....all image based and strong.
there's no benefit that can be said of smoking though. other than avoiding briefings with mediocre suits.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Cut Silk sucked and so does this.

hang-the-dj's picture
Activity Score 1262

Discover more cancerous cells? Discover more rotten teeth?

Cigarette advertising is like this ad; so 80's and so [****]-edited by admin for bad language.

jennywhx's picture
Activity Score 1142

by the way, the atmosphere of this piece of ad give me a thought of cancer people was awaiting to......die.

Desi's picture
Activity Score 1042

Jenny, you are funny. I agree with you.

jennywhx's picture
Activity Score 1142

haha, thank you.

aj's picture
Activity Score 168

camel has tried to start something of an absolut campaign. but this somehow doesnt work, despite the fact they are trying to build a visual brand property.

addyhoch10's picture
Activity Score 2592

totally agree that these ads suck.
but it's so damn superfluous to repeat this "replace the logo with any other logo and you get another mediocre campaign" stuff.
i mean just turn the fantastic bravia commercial (the first one) into a philips LCD screen commercial by changing the logo ('cause what is bravia's specific benefit anyway? great colours? wow)

B128's picture
Activity Score 392

I don't agree with the argument that an ad is not strong coz if you replace a logo and put a competitor's it will work just the same. I think all credit go to the people who did it first.
A big % of the ads here can change ownership by replacing logo.

NOFX_CAMEL's picture

excellent...very nice !! :)