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ellehcimeo's picture

I thought these were going to be for the Discovery Channel. I'm not real impressed by these now that I see they are for Camel cigs.

ellehcimeo
Activity Score 3376
Art Director
jennywhx's picture

May i know what is the brand of camel? anti-Tobacco?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

Camel cigarettes. Tobacco. You must be living on Mars! :)

ivan
Creative Director at Ads of the World
jennywhx's picture

you're smart, i was a traveller, came from mars and i just reach earth.
seriously i thought camel is a clothing brand until u remind me thats cigar.
thanks ivan....(my mind was so clean that i don't have cigar in mind)

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

swat's picture

Well i guess it's become mandatory for Tobacco products to carry a health Warning.

swat
Activity Score 355
braindrain's picture

Replace the Camel logo with any other logo and it has the same effect: a mediocre campaign without any real benefit.

braindrain
Activity Score 240
Copywriter
the_ashlands's picture

exactly!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

slim's picture

It's a cigarette! What 'benefit' should they be pushing, might I ask?

slim
Activity Score 1047
Copywriter
the_ashlands's picture

im not saying they should...i dont even think they should be able to advertise....but, the fact that they do doesnt mean everything and anything they pump out is good.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Skor's picture

Everyone says that, but the point is they did it first.. and when people say oh, lets do it with a shadow
someone else would say, oh like that Camel ad?

Skor
Activity Score 208
Copywriter
the_ashlands's picture

actually..these ads have the same layout and typography as visa and many other ads of today.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

mariayya's picture

as I said concernig the raindrops ad, it´s when you take a cigarrette break that you can see everything more calmly and relax. this wouldn´t be fit for any brand. though it´s not exclusively camel either, i think works fine for cigarrettes. if they sponsor art or fotography events i think they´d be wrapping it up!

mariayya
Activity Score 150
Copywriter
kre8's picture

isnt it hard to show a "benefit" from cigarettes?
cig advertising is all about an image.
silk cut, the old b&h work from london, even alot of camel work....all image based and strong.
there's no benefit that can be said of smoking though. other than avoiding briefings with mediocre suits.

kre8
Activity Score 989
Copywriter
Boony wants a beer's picture

Cut Silk sucked and so does this.

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Discover more cancerous cells? Discover more rotten teeth?

Cigarette advertising is like this ad; so 80's and so [****]-edited by admin for bad language.

hang-the-dj
Activity Score 1262
Copywriter
jennywhx's picture

by the way, the atmosphere of this piece of ad give me a thought of cancer people was awaiting to......die.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Desi's picture

Jenny, you are funny. I agree with you.

Desi
Activity Score 1042
jennywhx's picture

haha, thank you.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

aj's picture

camel has tried to start something of an absolut campaign. but this somehow doesnt work, despite the fact they are trying to build a visual brand property.

aj
Activity Score 168
Art Director
addyhoch10's picture

totally agree that these ads suck.
but it's so damn superfluous to repeat this "replace the logo with any other logo and you get another mediocre campaign" stuff.
i mean just turn the fantastic bravia commercial (the first one) into a philips LCD screen commercial by changing the logo ('cause what is bravia's specific benefit anyway? great colours? wow)

addyhoch10
Activity Score 2592
Art Director
B128's picture

I don't agree with the argument that an ad is not strong coz if you replace a logo and put a competitor's it will work just the same. I think all credit go to the people who did it first.
A big % of the ads here can change ownership by replacing logo.

B128
Activity Score 392
Art Director
NOFX_CAMEL's picture

excellent...very nice !! :)
http://www.youtube.com/watch?v=qviTgx7IAAQ

NOFX_CAMEL
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