Agency Network: 
November 2009

Print advertisment created by Dentsu, Canada for Sunnybrook Hospital, within the category: Health.

This is the collision. This is the ambulance. This is when 36 specialists have 36 minutes to perform the impossible. This is the victim. This is the impossible. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen
Copywriter: Dhaval Bhatt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy

Comments (4)

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Pedestrian's picture
Activity Score 492

These longer ads are very smart. Nice job.

kylestebbins's picture
Activity Score 77

ick. too much copy with no payoff. i don't understand. who was questioning whether it mattered or not?

silvi's picture
Activity Score 4172

Shocking but effective.

Wordnerd's picture
Activity Score 6692

good copy