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Cancer

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Dentsu, Canada for Sunnybrook Hospital, within the category: Health.

Caption

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.

Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen
Copywriter: Dhaval Bhatt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy
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Highest Rated

Pedestrian's picture

I really, really like how you guys approached this. Very simple and very smart.

Pedestrian
Activity Score 492
PERP's picture

This is me, this is you, that is the message and this is enough. Simple things; congrats.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

ShaniG's picture

Wow, they invented a cure for cancer? That's' great! What a relief.

ShaniG
Activity Score 17214
Creative Director
satrianee's picture

when the matter is serious, this kinda "fact-full" copies i like. good.

satrianee
Activity Score 3748
Pedestrian's picture

I really, really like how you guys approached this. Very simple and very smart.

Pedestrian
Activity Score 492
szkwadrat's picture

really good - I like all of them

szkwadrat
Activity Score 210
Graphic Designer
Migzter13's picture

talk about grabbing my face and make it point here and there.
haha:D anyway.. a TRIED concept.. but still works.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Talk about hard hitting. Great stuff, just goes to prove simplicity sometimes prove a point better.

Guest
silvi's picture

Great. SImple. Effective.

silvi
Activity Score 4172
Copywriter
WillyLatasa's picture

LITERAL!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

kimberlyryan's picture

K.I.S.S - Keep it simple stupid principle lives on from Marketing 101. Effective and good messaging.

kimberlyryan
Activity Score 7
Guest's picture

art direction could be better, copy is great...

Guest
rolling.stone's picture

factual ads

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

bobby666's picture

up front, on the face - still works

bobby666
Activity Score 1460
RMG Connect, India
gmint7's picture

its been a while ive ever seen a good copy ad.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

hadrianapolis's picture

Simple, and tells the everything very easily.

hadrianapolis
Activity Score 733
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