Cigarette Sex, 1

Agency Network: 
August 2013


In Brazil, "motel" is something like an hourly hotel that people use for love encounters. So, to celebrate the Brazilian Tobacco Awareness Day, we decided to send a message for less smoking and more sex, after all, the loss of libido is one of the many problems caused by smoking.

Print advertisement created by Casablanca, Brazil for Sunny Day Motels, within the category: Transport.


If you think there's nothing better than a smoke after sex, try having more sex.
August 29th. Brazilian Tobacco Awareness Day.

Advertising Agency: Casablanca Comunicacao, Belo Horizonte, Brazil
Creative Director: Maurilo Andreas
Art Director: Celso Bastos
Copywriters: Daniela Brandão, Maurilo Andreas
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adri10288's picture

Amazing headline. But what's with the echoing sex word. Kinda ruins the joke.

Activity Score 337
Copywriter at Zebra Studios
maurilao's picture

Thanks. We're gonna think about that repetition and see if we change it.

Activity Score 379
Creative Director
fernando diaz's picture

I disagree. The ad creates more curiosity for a non-smoker by associating smoking with the pleasure of sex.

fernando diaz
Activity Score 3
maurilao's picture

Well, Fernando, I guess the concept of smoking after sex is already out there and the ad just offers a differente perspective. I really don't agree with your point of view but thank you for your opinion.

Activity Score 379
Creative Director