Sunny Day Motels Print Advert By Casablanca: Cigarette Sex, 1

Agency Network:

Casablanca

Published/Aired:

August 2013

Posted:

September 12, 2013

Sunny Day Motels Print Ad - Cigarette Sex, 1

Also From This Campaign 2

Sunny Day Motels Print Ad - Cigarette Sex, 2

Sunny Day Motels: Cigarette Sex, 2

See Full Campaign

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Description

In Brazil, "motel" is something like an hourly hotel that people use for love encounters. So, to celebrate the Brazilian Tobacco Awareness Day, we decided to send a message for less smoking and more sex, after all, the loss of libido is one of the many problems caused by smoking.

Print advertisement created by Casablanca, Brazil for Sunny Day Motels, within the category: Transport.

Caption

If you think there's nothing better than a smoke after sex, try having more sex.
August 29th. Brazilian Tobacco Awareness Day.

Credits

Advertising Agency: Casablanca Comunicacao, Belo Horizonte, Brazil

Creative Director: Maurilo Andreas

Art Director: Celso Bastos

Copywriters: Daniela Brandão, Maurilo Andreas

Sep 13, 2013 - 12:52

Amazing headline. But what's with the echoing sex word. Kinda ruins the joke.

adri10288

Activity Score 337

Copywriter at Zebra Studios

Sep 13, 2013 - 13:20

Thanks. We're gonna think about that repetition and see if we change it.

maurilao

Activity Score 379

Creative Director

Sep 16, 2013 - 0:52

I disagree. The ad creates more curiosity for a non-smoker by associating smoking with the pleasure of sex.

fernando diaz

Activity Score 3

Sep 16, 2013 - 15:50

Well, Fernando, I guess the concept of smoking after sex is already out there and the ad just offers a differente perspective. I really don't agree with your point of view but thank you for your opinion.

maurilao

Activity Score 379

Creative Director

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