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Invest in serious stuff

Agency Network: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by La Chose, France for Sunn, within the category: Recreation, Leisure.

Advertising Agency: La Chose, France
Creative Director: Pascal Grégoire
Copywriter: Julien Bredontiot
Art Directors: Laurie Lacourt, Antoine Villeneuve
Responsables Agence: Alain Roussel, Ivan Pejcic

Comments (19)

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Highest Rated

cmyku's picture
cmyku

So with a company named KERN, shouldn't the designers make sure that all the type is just that...well kerned?? Seriously guys.

I get the relationship between the peaks and the drops to a mountain, but its pushing it. We all know the economy blows...please don't remind us with so so advertising.

shrek12's picture
shrek12
Activity Score 206

Very cool. Like it.

jsantanaxp's picture
jsantanaxp
Activity Score 401

cool.

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Martingalle's picture
Martingalle
Activity Score 22

I agree, very nice

CR_AD's picture
CR_AD
Activity Score 413

i'm ok it's good idea !

http://www.coupsdepub.com/

Guest commenter's picture
Guest commenter

i like it

mark copyranter's picture
mark copyranter

Yeah, if your retirement money just completely fucking disappeared, buying a bike will make it alllll better.

Blissful's picture
Blissful
Activity Score 142

totally... people that mountain bike ARE concerned with that, i see your point, nice comment, your a winner

SeanMartin's picture
SeanMartin

Okay, who's advertising here? The bicycle manufacturer? Or an investment company promoting the bicycle manufacturer? (FWIW, note that this is categorized as "recreation and leisure", not finance) It's a great idea, but the final read is a little confusing.

Whip's picture
Whip
Activity Score 80

could of been done much better. too bad the graph peaks don't look more like mountains. execution is weak!

stitchy's picture
stitchy
Activity Score 779

i didnt get it!!!
is it an investment company mocking wrong investments?
or a bicycle company saying they r a good investment?!!!

Blissful's picture
Blissful
Activity Score 142

or maybe, just maybe it implies that the bike could handle terrain that looks like that graph... maybe

carlos Carrasco's picture
carlos Carrasco

Hecho por Puerto Gráfico hace 4 años. Sorry

STRTLRS's picture
STRTLRS
Activity Score 1601

Looks like a Kern ad presented by Sunn. The torn paper look is very, very 90s. The message isn't clear; this probably won't sell many bikes but might get a couple people to invest in Sunn stocks...

www.storytellerscreative.com

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I think, therefore... yeah.

luispiter's picture
luispiter
Activity Score 2756
Rastamathamba420's picture
Rastamathamba420
Activity Score 251

I dont know... maybe too confused. Almost for me.
And I agree with some other coments... too oldie :P

cmyku's picture
cmyku

So with a company named KERN, shouldn't the designers make sure that all the type is just that...well kerned?? Seriously guys.

I get the relationship between the peaks and the drops to a mountain, but its pushing it. We all know the economy blows...please don't remind us with so so advertising.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Yep, I likey. Smart. I like smart ads, they're like smartasses, only with a more singular purpose.

St Luc's picture
St Luc

It's so great!! I love it so much! If only I could meet the person who did this ad!! I'm already in love with him!

Guest commenter's picture
Guest commenter

layout makes it look a bit forced

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