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Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Lowe, South Africa for Sunlight, within the category: House, Garden.

Caption

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey
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corndogfuneral's picture

Same idea executed 3 times.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Same comment posted a 100 times!! Dickhead!!

Guest
Guest's picture

Well said!

Guest
Guest's picture

ha ha ha! Love this campaign, wish there were more than 3 ;)

Guest
Guest's picture

The Corndog is right. Can we see an ad that doesn't have the same idea executed three ways.

Guest
Guest's picture

I'm really liking thes different executions

Guest
corndogfuneral's picture

I really like your spelling. Must be a writer.

corndogfuneral
Activity Score 1053
Art Director
Sazarret's picture

hahaha

Sazarret
Activity Score 130
McCann Erickson Bolivia
Guest's picture

Done, done, done!!!

A thousand times done.

Guest
Guest's picture

show a link or shut up.

Guest
johnston's picture

These are cool. And fun. Great illustrations.

johnston
Activity Score 144
Copywriter
copylad's picture

I don't know, can't comment until I get the product.
I still don't know what does it do?
first I thought is it a diaper cleaner or pot cleaner.
then I thought it's a bad shampoo.
and then a slimming syrup?

so that's when I realized, the idea is about longevity of the product.

but still, what's the product?
what does it do?

P.S. Anyway, cute illustrations of the woman.

copylad
Activity Score 121
Copywriter
vikram8857b's picture

exactly......I also agree wid u.

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

It's dishwashing liquid, known around the world as far as i know. We have it in the UK with a dif bottle. It doesn't matter what it does, it's green stuff that really goes a long way. Love this campaign.

Guest
SellerG's picture

Love this one, very cool

SellerG
Activity Score 14
Young & Rubicam |

I love ink

Guest's picture

amazing visualisation

Guest
Guest's picture

Awesome!! A really fresh way of showing that the product lasts for a long time.

Guest
Guest's picture

Well done! Beautiful art, simple message!

Guest
adsadsads's picture

Nice. I like it a lot.

adsadsads
Activity Score 130
Guest's picture

Intricate illustrations! Wonderful idea!

Guest
Guest's picture

LOVE THIS CAMPAIGN. GENIUS!!

Guest
ricky.vinluan's picture

ricky.vinluan is this kinda shampoo, detergent soap, diet liquid soap??? any info???

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

ricky.vinluan's picture

and have you noced that the lady on the 2nd and 3rd illustration steps on both right foot forward??? hahahaha

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

i_i's picture

this is unrealistic

i_i
Activity Score 229
i_i's picture

seriously, this can't be good for you.

i_i
Activity Score 229
DarkSide's picture

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

DarkSide
Activity Score 1066
Other
Guest's picture

GR8!

Guest
Guest's picture

beautiful drawings!

Guest
Guest's picture

awesome campaign yo!

Guest
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