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Hair

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Lowe, South Africa for Sunlight, within the category: House, Garden.

Caption

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey
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LuckyLV's picture

So this thing supposed to be applied on your hair???

LuckyLV
Activity Score 23
Graphic Designer/Illustrator |

lsupralv

slowrider's picture

but you also can drink it - its the same effect

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

smart way to show how long it lasts, liking v much

Guest
ADebutant's picture

It's probably used to clean up the hair in the bathroom that has fallen out of your head...

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

This is a stupid ad.

Guest
Guest's picture

allright, i'm splitting hairs here. i wouln't call it stupid, but rather ridiculous ad. very ridiculous.

Guest
Guest's picture

LE DIO CANCER????

Guest
Guest's picture

i'm sorry for being ignorant about the product but does it make u lose hair? and are there ppl in south aftrica who want to lose their hair?

Guest
Guest's picture

Have you tried...um...reading the line? Maybe?

Guest
Guest's picture

Ridiculous... the visual could give the idea that the bottle helps you lose hair. till the time it gets over .. your hair will be no more...

Guest
Domino's picture

It shows how long the product lasts- by the time you're finished the bottle you'll be bald (older). Same with the baby potty- nappies to potties - to toilets. Simple. Great ad.

Domino
Activity Score 42
Art Director
Guest's picture

I like this one. I think husbands balding is something wives can relate to. And they would be the ones buying dishwash soap.

Guest
Guest's picture

This stuff lasts a long time. It's pretty simple to me. Nice stuff!

Guest
wildbore's picture

1.2much 2.off road!

wildbore
Activity Score 749
Creative Director at - - -
shkvi's picture

This campaign is genius!!! Makes me very jealous.

shkvi
Activity Score 2
Art Director
Guest's picture

Excellent!

Guest
alan's picture

cool!

alan
Activity Score 19
Art Director
Guest's picture

RADICALLY AWESOME!!!!!

Guest
ricky.vinluan's picture

I really cant get this idea.. correct me if im wrong, will it gets you bald once you finish the product???

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

i_i's picture

you lose hair from sunlight

i_i
Activity Score 229
DarkSide's picture

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

DarkSide
Activity Score 1066
Other
Blair Semenoff's picture

The potty ad made sense but this one doesn't

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

awesome campaign!!!!

Guest
Guest's picture

The hair must have fallen out in a rather short time, because we do not see any ageing in the guys face. I don't like it loosing hair is negative for most of the people, even if the target group is female...

Guest
Guest's picture

it would make more sense if his hair also turned gray. weird ad.

Guest
Guest's picture

Um, i'm sure i've seen bald people who aren't grey haired and who still look young. I like, i like!

Guest
pen234's picture

a bit confusing but its nice

pen234
Activity Score 79
Copywriter
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