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Shade

Agency Network: 
Published/Aired: 
September 2013
Sunkroma Print Ad -  Shade

Description

Print advertisement created by Point Blank, India for Sunkroma, within the category: Health.

Caption

Inconspicuous protection.

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar
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OscarSalas's picture

Great idea!

OscarSalas
Activity Score 155
Siddarth Basavaraj's picture

now that's an ad...

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Bianconiglio's picture

I like this ad very much.
Don't you think it could have been syntactically more correct without the umbrella frame? Or maybe, this is less correct, but more easy to understand?

Bianconiglio
Activity Score 406
Copywriter
sacrilegend's picture

Good build. Would've taken this ad from great to outstanding. Still, this is very, very smart advertising. Congrats to the team.

sacrilegend
Activity Score 3394
Copywriter
OscarSalas's picture

I think the frame is necessary, because its the first think you see, its that one thing that doesnt belong in the picture, then your attention is drawn by the shadow, its easier to understand that way, i was thinkin of sunscreen before even reading anything.

OscarSalas
Activity Score 155
Bianconiglio's picture

I agree with you

Bianconiglio
Activity Score 406
Copywriter
heteroderwish's picture

it would be better without umbrella mushroom

heteroderwish
Activity Score 9
Copywriter at Alaaddin Adworks
sunilcreates's picture

true

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
kleenex's picture

cute.

kleenex
Activity Score 51110
Web Designer/Developer
your mom's picture

son this has been done like a thousand times.

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

Nike Diesel's picture

u r absolutely right, mom ..

Nike Diesel
Activity Score 13630
Art Director
shafutanzeem's picture

i agree with you mum...

shafutanzeem
Activity Score 17
Creative Director at visualiser and designer
rmkida's picture

"Inconspicuous"? Who use that?

rmkida
Activity Score 369
Art Director |

See what I've done

ON's picture

I like

ON
Activity Score 134
Copywriter at Noah's Ark
shafutanzeem's picture

i feel some one should be relaxing in that chair,

shafutanzeem
Activity Score 17
Creative Director at visualiser and designer
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