Agency Network: 
March 2008
Sundek Print Ad -  Men

Also From This Campaign 2


Print advertisement created by Grey, France for Sundek, within the category: Fashion.


Sundek troops disembark on the shores guarded by thongs.
Making beachwear history since 1958.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
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Highest Rated

john doe's picture

the longer i watch it - the more i like it.
great photgraphy!

john doe
Activity Score 1571
Art Director
troika02's picture

i don't know but i like this campaign. i guess I'm a war freak...

Activity Score 212
Graphic Designer at Graphic Designer
EgeMan's picture

at the first look i dont understand the campain. BUT LATE ITS SO COOL SO CLEVERLY

thank company for agree with this design :D

Activity Score 54
Creative Director at / CEO - Virtual Designer - creative director |

don't be affraid of design.

EGGO's picture

This one is fun. I like it. Great photography too. May want to do something about that purple blur at the very bottom but that's it.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Kaifa's picture

After the terrible Lacoste ads, this is a ray of light.
Nice one.

Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Mr.Top's picture

funny for fashion ad

Activity Score 728
talay's picture

very nice...

Activity Score 266
mgemini creative works / istanbul
john doe's picture

the longer i watch it - the more i like it.
great photgraphy!

john doe
Activity Score 1571
Art Director
doug in texas's picture

This ad is deeply offensive, crass and craven. The first image it calls to mind is the storming of the beaches in Normandy and the Pacific in WWII. My dad was one of those boys. He hit the beach in Normandy while he and the boys around him shook with fear, prayed for courage and still faced the bullets and shells that rained down on them. Those who survived the exit from these boats had to wade to the beach through the waves of blood, guts and the drowned bodies of those who went before them. To this day, that beach continues to surrender the bodies of the literally uncounted dead. It wasn't sexy, it wasn't funny and sure as hell wasn't a fucking fashion shoot. This ad is a mockery. Disgusting.

doug in texas
Activity Score 2
Graphic design/Web development
JamurPutih's picture

the war itself is a mockery
any war

Activity Score 263
Art Director |

end of joy, enjoy

jb1980's picture

I couldn't agree more. It's very offensive and disappointing.

Very interesting that it was done by a French agency. Perhaps they might have been more understanding if a Frenchman was actually there on D-Day amongst the fighting rather than just lying down and giving up.

Plus the fact that as an advert it's just not very good. I very much doubt it'll be troubling the juries. Sorry.

Activity Score 3
Guest's picture

i think this one is genius.
there must be a brilliant mind behind that campaign..
but i think he was misunderstood somehow

passeniotna's picture

jb1980, your comment is totally irrelevant to me, moreover this point of view is not yours (1980?!!) and even if it was, I could understand it but it would still be stupid. When you're not able to laugh at something, don't question it but yourself, you'd give yourself some more opportunities to change your mind, especially on History, and especially on instants you didn't live...

By the way, I like this ad, it reminds me kids playing on the beach more than soldiers dying on the beach, but I am only 29...

Activity Score 4
Web Designer/Developer at exposure
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