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Suicide

Agency Network: 
Published/Aired: 
December 2008
 Suicide

Description

Caption

It's called suicide because it's your choice.
Give up smoking: 0 8008 700 700

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
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missed my turn's picture

David Blaine?

missed my turn
Activity Score 426
Guest's picture

nah man it's Macy Gray

Guest
jsantanaxp's picture

LOL.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Favete's picture

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

nice execution

Guest
Blair Semenoff's picture

Surprised no .com is available for additional information

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

really like this

Guest
ShaniG's picture

Too forced

ShaniG
Activity Score 17214
Creative Director
everartz's picture

i like it...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Kind of like it, something new at least.

http://www.markrichardsondesign.com

Guest
Guest's picture

excellent idea nice execution...

Guest
gioborde's picture

I like the line.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

pardzy's picture

good pic and good mood&tone

pardzy
Activity Score 16
photographer
Guest's picture

Nice!

Guest
Guest's picture

art direction is excellent but the copy sucks.

Guest
NomadDCLXVI's picture

the line is really good.
but if you will ask smokers do they feel like they are committing suicide... most probably you will get some joke in return :) and that's all.
This is tough area - a lot of anti smoking ads have really nice ideas, but mostly it just does not work for the smokers.
But - on the other hand, this may work for people who was thinking about stating to smoke.. may be.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

WOW!!! i liked it

Guest
thefakehuman's picture

THe art director could use some one else to write his copy...cuz this one doesnt do judgement...

thefakehuman
Activity Score 410

- Life Feeds on Life -

BOOBJOB LOOBCANNON's picture

shite

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Favete's picture

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

dzc's picture

This is a great, powerful, iconic image and ad. True the head usually hangs forward--That's all you have as a critique? C'mon! Try and focus on the big idea (and beautiful execution) or don't bother cramming up the boards...

dzc
Activity Score 2
Saatchi Healthcare Advertising
Favete's picture

I won't say the rest coz it was already said, it won't keep me away from the cigarretes, but nice response.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest's picture

Hey, if the head isn't hanging the way it should be, the ad is dead isn't it? D'OH!!!

Guest
Guest's picture

nice!!!

Guest
Grrrr's picture

Funny, the idea is in the logo: the stool upside down...

Grrrr
Activity Score 1961
Illustrator
Guest's picture

i loved the copy

Guest
Guest's picture

really

Guest
miko1aj's picture

great ad. super photo treatment. although i think copy is absolutely unnecessary i must admit that genuity of this message is self-strong enuogh. great job.

miko1aj
Activity Score 3086
joelapompe's picture

words are great

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3853
NatalieM's picture

Good work!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

maashookshee's picture

great idia.. week copywriting

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

very good

Guest
Puly13795's picture

Call me a picky copywriter, and this is only to adhere to my own style, but I would change the headline around a little:

When you choose to die, it's called suicide.

or

25 million smokers worldwide? Or the largest suicide pact in history.

or no headline at all. It works fine with just the visual.

Puly13795
Activity Score 42
Copywriter
veemaster's picture

great..!

veemaster
Activity Score 33
Faithidea
psalyms's picture

nah bad, nah bad

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

Guest's picture

i'm smoking now...maybe tomorrow i'll die in a car accident..

Guest
Spoonfeederxxx's picture

Interesting, but that's as far as it goes...

Spoonfeederxxx
Activity Score 641
Copywriter
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