Steve Gurney, Nutter

Agency Network: 
March 2011

Steve Gurney is a legendary New Zealand extreme athlete and inventor who has been supported by Subaru for many years. This ad demonstrates some of the activities and inventions he's been involved with. One item in the shot is not his. A warm glow to anyone who can spot it.

Print advertisment created by Barnes Catmur & Friends, New Zealand for Subaru, within the category: Automotive.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Director: Daniel Barnes, Paul Catmur
Head of Art: Crispin Schuberth
Copywriter / Art Director: Paul Catmur
Copywriter: Jesse Stevens
Photographer: Mat Baker
Account Director: Jo Cheyne

Comments (10)

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AdBuzzer's picture
Activity Score 1174

Excuse me, but what is the message for me in this ad?? It's nice that Mr. Gurney is a living legend and drives Subaru, but why should I give a damn 'bout it?

Davirus's picture
Activity Score 44

For having a blog where you talk about advertising reviews I was expecting a more smart review on this one.

Still, your skills on criticism are disappointing.

If I have to explain you the message beyond the visuals on this picture, then you have a very, very closed mind and poor knowledge on almost everything that surround you.

Which its a shame on someone like you in a place like this.

sirvan's picture
Activity Score 29860

This was done before. In the mid-90's. It won a bunch of awards.


"I love some things, and don't love some other things."

Lazarus's picture
Activity Score 1536

Done. Done. Done.

luispiter's picture
Activity Score 2756

nice... i like it

akshaysrikar's picture
Activity Score 420

what is it that you excatly like in this ad..... or any of the other 2000 ads that you've commented....... jus curious.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

he likes that his hyperlink is piggybacking this sites ranking...prob. a bot if you ask me

Andil's picture
Activity Score 102

The ad stands out visually, but I won't remember it, and it's been done before!

Glut's picture
Activity Score 3935

done. next

mdb1974's picture
Activity Score 411

It has been done before, not brilliant but it works. The demographic (20-50s outdoor sports guys) loves this stuff. I looked at every piece of equipment in the pic.