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Respect, 3

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Caption

Get the sedan that commands respect.

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Art Director: Todd Mackie
Copywriter: Denise Rossetto
Account: Michael Davidson, Geoff Taylor, Jeff Huether, Brian Tod
Media: OMD - Michelle Jairam, Meri Ward, Sonia Soares
Photographer: Frank Hoedl
Photography House: Westside Studio
Production: Rose - Ella Morrison
Studio: Ad Rules - Jane Davies
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Highest Rated

A stranger abroad's picture

Deja vu all over again.

Deja vu all over again.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

Harley Davidson...long time back.

Guest
Guest's picture

direction is good,but the post photoshop manipulation doesn't look so realistic``

Guest
dadada's picture

done, this one included, 1003518029 times!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

reactor's picture

Out of the 3, this has the best visual impact .Couple of minor details could have been improved with respect to art direction. The BUILDING on the left does not help to earn much respect, since the concept revolves around 'commanding respect'. The LIGHTING in photography and the COMPOSITION could have been much better on all 3 ads.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

So done...

Guest
alexander_bickov's picture

Beautiful idea. Moinid :)

alexander_bickov
Activity Score 3279
Disco Munky's picture

While I don't doubt that this idea has been done before, I haven't seen it and would like a link if anyone has one (particularly the folk who say that this has been done loads before). I like the idea and the simple visual gives this ad the right tone of voice. This maybe a recycled idea but it's still useable...unlike toilet paper. Once that's done, it's DONE. C'mon people it's friday! crack a smile/beer/whip/one off/please?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Not again!

Guest
Guest's picture

Come on DDB, Harley-Davidson did it !!! Is the same.

The agency is Carmichael Lych inc USA

Guest
Guest's picture

DOOOONEEEE!!! <---but that has been said as well... so...

Guest
dlue's picture

post pro looks a little awkward; almost don't care as much as the birds

dlue
Activity Score 342

cheers,
dlue

floydeepurple's picture

Pigeon (from this ad): Hey i've seen this idea before. My great grandpa modeled for it.

floydeepurple
Activity Score 349
Copywriter
Disco Munky's picture

You great grandpa is a pigeon or a car? You're weird.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

This is a great idea, but it was done for Harley Davidson about 10 years ago.

Guest
Guest's picture

Yep, Harley already did it. Way to go, DDB.

Guest
Guest's picture

Hey, Disco Munky,
When all clients start thinking like you, we are all going to be out of a job.

Guest
Disco Munky's picture

Hey dick nose..........shut up.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

noooooooooooooooo!! de nuevooooo!!! ya bastaaaaaaaaaaaaa!

Guest
Guest's picture

can't see any reflections of the pigeon from the car..it doesn't look so realistic to me.

Guest
Guest's picture

Copied! It's minimum the 3rd

Guest
Guest's picture

horror show.

Guest
beingofageoldgrace's picture

dohohooone

beingofageoldgrace
Activity Score 353
Guest's picture

This is a copy of the Harley Davidson ad .....too bad
Isaac Jacob, India

Guest
joelapompe's picture

done a lot!
remind me of these (a bit differents but close) :
http://www.joelapompe.net/2007/12/23/eagle-above-4x4-droles-doiseaux/

joelapompe
Activity Score 3853
Guest's picture

Done by Harley about 10-12 years ago. Was a TV spot that won Grand Prix for Carmichael Lynch at Cannes.

Guest
kurtberengeiger's picture

I'm sorry, but this series is simply atrocious.

kurtberengeiger
Activity Score 7323
Copywriter
JustinCarrasquillo's picture

Looks digital. Flat. Good concept. Not so great execution.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

thedesignaddict's picture

Totally shameless ripoff. I'm surprised DDB let it fly. (Pardon the pun).

thedesignaddict
Activity Score 5403
Art Director at Freelance
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