All 4 the Corners

Agency Network: 
May 2010


Print advertisement created by Leo Burnett, Australia for Subaru, within the category: Automotive.

Advertising Agency: Leo Burnett Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Art Directors: Gary Dawson, John-Henry Pajak
Copywriter: Gary Dawson
Retoucher: Eye Candy Pictures/Cream
Designer / Typographer: Masataka Kawano
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akshaysrikar's picture

Copy = Beauty.

Activity Score 420
TommyO's picture

I wouldn't know, I gave up in the middle.

Activity Score 1866
Copywriter |

That's me!

mosho's picture

same here gave up
i don't like long copies

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

robbierae's picture

i love long copy. but the art director of this ad doesn't

Activity Score 84
keithstoeckeler's picture

I like the copy, but seems like the cigar band should be a true cigar band and run the entire bottom. Just bottom-right as it is cuts the image.

Activity Score 425
Phil Lestino's picture

Nice it open top car? Copy is very ordinary.......

Phil Lestino
Activity Score 1684
Guest's picture

The copy is excellent. It's too rare !

Guest's picture

Probably not in a "contemporary style" and therefore hard to judge it.

However this reminds me of an old and famous jack daniel's whiskey ad.

It's too rare, totally agree.

Guest's picture

LOVE the copy ..i like long copies..when they get it across just the way they should and dont sound verbose just for the sake of it..this one is nice and works really well with the art.. to think of it, it actually looks like a pretty piece of art..more than just an advert! ..dunno if thats good or bad for the brand though :O

Guest's picture

i like them too. They have a level of sophistication, and in true tradition of long copy, they're actually quite short.

advartco's picture

like a vespa ad

Activity Score 10
art director
michelangelo's picture

it could've been done better with a little more effort from the typographer

Activity Score 660
Guest's picture

i like the copy if it involves you and it does and the negative space gives a real good feel to the whole ad ...

flurl's picture

Copy started out great, I was actually excited for an ad about a car that outlined the BENEFIT of the product not the features. The sensation of driving to those places you couldn't before. The exhiliration of the wild.

Then, perhaps ironically, it swerved and power slid into a brick wall, reminding us that this is just another ordinary car ad that's gonna list some more features. Seems like the copywriter went out to lunch and the art director finished their paragraph.

Good ad. Unoriginal though.

Activity Score 97
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