Advertisement

Condomonomics

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by TBWA, South Africa for Student Flights, within the category: Transport.

Caption

Fly to Italy for only 142 packs of condoms.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models
Log in or register to post comments

Highest Rated

Siddarth Basavaraj's picture

Interestingly done.. works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Lazarus's picture

Haha. Well done.

Lazarus
Activity Score 1536
Creative Director
certaintly's picture

i dont get it.
why condoms? just because the target uses condoms?
...dont all targets use condoms?

certaintly
Activity Score 3994
monoliz's picture

i think students use them more than any other target, that's the reason for condoms. but still why fly to Italy will cost me some sexual pleasure?
unnecessary trade-off, it's better to tell me your benefit.

monoliz
Activity Score 1304
Troll's picture

Awesome stuff.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Elson Miguel's picture

Quite nice. Prefer the burger one.

Elson Miguel
Activity Score 110
Art Director
alausa's picture

Hell of a way to put things in perspective. Works.

alausa
Activity Score 1420
Creative Director at Noah's Ark
pierrelastname's picture

nothing special.

pierrelastname
Activity Score 2869
Copywriter
Siddarth Basavaraj's picture

Interestingly done.. works

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

VinnyLakselv's picture

I think condons wasn´t a goog choice for this ad. Perhaps another one sounds better... What young people do?

VinnyLakselv
Activity Score 110
Copywriter
kleenex's picture

Interesting concept, BUTT I say all the ads do not work for me.

kleenex
Activity Score 52582
Web Designer/Developer
Diegonz's picture

The brand is very sure about students prefer traveling than fucking. I'm not sure at all.

Diegonz
Activity Score 44
Mytwocents's picture

Love the art direction. Funny to assume that all students travel only to get laid and drunk. Works for award shows. Feels a bit like ad school advertising though.

Mytwocents
Activity Score 285
Copywriter
jackblack's picture

Makes me want to go back to school.

jackblack
Activity Score 2357
Art Director
Advertisement