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Optimize the sun

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by JWT, France for String Beauty, within the category: Health.

Advertising Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designers: Waldo Lee, Thomas Veyrat
Art Buyer: Emmanuelle Collin
General Director: Olivier Sebag
New Business Director: Anne Doizy
Strategic Planner: Marc Reynolds
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Highest Rated

john ler's picture

what do you have againt bisexuals ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
JamaisVu's picture

a bi NO.

JamaisVu
Activity Score 408
john ler's picture

what do you have againt bisexuals ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

I meant to say: A big NO :)

Guest
samwanzer28's picture

Is it a solar panel or venetian blinds?

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

Great work

Guest
Guest's picture

This is actually really clever...IF......it was ambient!!!!

Guest
TRICKY's picture

i like it i wished the art direction was richer

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Wow, very smart idea... I like it alot.

Guest
Guest's picture

fantastic!!!!

Guest
Guest's picture

lousy, bad, stupid.

Guest
Guest's picture

that is truely a quality comment! ;)

Guest
Guest's picture

that is truely a quality comment! ;)

Guest
Guest's picture

just like your comment !

Guest
Guest's picture

very good

if you understand it , you'l like it

Guest
Guest's picture

needs to much time to get to the point. don't like the idea neither.

Guest
Temple's picture

Ok, it gets your understanding if you change the title to "Optimum protection from the sun" , which goes to show the 3rd-class citizenship which copywriters in AOTW submitted works unfortunately have.

Temple
Activity Score 11341
Creative Director
themolehole's picture

Thanks for your title. It makes sense now.

themolehole
Activity Score 30
Copywriter
lennijyn's picture

Definitely not a fan. I think I would like it better if it was easier to understand, though.

lennijyn
Activity Score 18
Anderson University
Guest's picture

muy buena ejecucion, idea buena pero muy bien sacado el provecho en arte.

Guest
Guest's picture

Buena dirección de arte, mala idea!!!

Guest
Guest's picture

perfect!

Guest
Guest's picture

mummy mummy hon

Guest
capywriter's picture

shouldn't the blinds be an extra layer protecting the skin, not actually being the skin...?

capywriter
Activity Score 5512
Copywriter at Freelance
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