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Chocolat's picture

hmmm...nice art, pale concept

Chocolat
Activity Score 286
Art Director
Tron's picture

Lovely art indeed.

Can anyone tell me what technique is used to achieve that awesome monotone on the buildings and background?

Tron
Activity Score 174
Art Director
Minimum's picture

Adobe (R)(TM)(C)Photoshop(R)(TM)(C)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

otto54's picture

CGI and a good photographer

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

Tron's picture

CG!? u really think so?

if so, how strange

Tron
Activity Score 174
Art Director
otto54's picture

No, I don't think so... I made it, so... believe it.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

Tron's picture

nice one otto. thanks for the info...do you work at winkler?

Tron
Activity Score 174
Art Director
otto54's picture

Yes, very good couple of photographers and postproduction, but the CGI was made by Rumblefish.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

bigbadfatmadafaka's picture

This confirms what most ppl think about italian advertisement.
Nice composition, looks pretty, the retouching is mostly fine. The idea is really really really really really bad.Looks like a bad and old tampon idea.
Have pitty with us check the copy it horrible its the worst thing of the ad besides the idea.

Common DDB start summing up points in cannes or you will get your ask kicked by TBWA again.

And of course this is Not a BigBadFatMadafaka idea.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

JT2's picture

On this picture the car looks pale too...

JT2
Activity Score 56
Art Director
TheVinchiFish's picture

Same as i see. this is the crucial point to make idea and execution collapse!

TheVinchiFish
Activity Score 86
Creative Director
truecopy's picture

Everything is so damn fashionable in Italy...even Domestos ads look like Dolce&Gabbana are rubbing the toilet..

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

liar's picture

The pale looks really nice...nicer than the car.

liar
Activity Score 384
Other
Ndukwe Onuoha's picture

is it just me, or does this BBFM guy have nothing good ever to say? Here's a thought: put up your work for our critique, ok? Else, just shut up.

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

shaft_drive's picture

he's got comments on every ad out here. you think he has time to, like, do good ads?

shaft_drive
Activity Score 273
Creative Director
Rog's picture

$10 says he's really a Junior suit! ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

A. J. SMITH
Activity Score 2822
Mack Daddy's picture

This ad goes against everything Audi is supposed to be about, and it's not particularly clever either. Dissappointing from a brand that traditionally does great advertising.

Mack Daddy
Activity Score 18
Planner
.nl's picture

Maybe this will do the trick in Italy. It's the same with most Asian stuff... looks amateurish and dull in my opinion, but i think it works over there. Respect.

.nl
Activity Score 207
Art Director
B128's picture

I don't think this ad suites the car.
If it was a cute looking, smaller car maybe. But this big, tough, masculine kinda car doesn't look so good when you see it like this..... But that's just my opinion.

B128
Activity Score 392
Art Director
postman's picture

Why silver??? Every single car out there seems to be silver (at least here in Germany). Plus, it totally ruins the idea, as said before.

postman
Activity Score 951
Other
mowitsch's picture

ha ha ha! italy strikes again!

mowitsch
Activity Score 84
Art Director
otto54's picture

here we are, another stupid comment...

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

mowitsch's picture

let me guess, you're not italian, aren't you???

mowitsch
Activity Score 84
Art Director
mowitsch's picture

let me guess again , you're not the art-director, aren't you???

mowitsch
Activity Score 84
Art Director
otto54's picture

right my man, I'm proudly Italian and I'm the art too... any other interesting questions?

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

mrtalented's picture

but the car itself is also pale.

mrtalented
Activity Score 2171
Creative Director
antisanti's picture

I agree with mrtalented. Lovely art direction, but the car is pale too.

antisanti
Activity Score 34
Copywriter
AriesDW's picture

Sadly I have to say the lighting is not too good, the perspective on the car in relation to the rest of the image seems off, and the coloring and contrast of the Q7 seems blown out compared to rest of the image.

AriesDW
Activity Score 172
Other
muji's picture

I'm agree, it's so fake image.

muji
Activity Score 66
Art Director
Londonpride's picture

shallow idea.
gay art direction.

Londonpride
Activity Score 171
Copywriter
The italian patient's picture

"Fa sbiancare tutto il resto" e gli diamo a tutto una bella pennellata di bianco....

cazzo che idea... ma va, va...

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Advertising remain, pasta pass...

The italian patient
Activity Score 22
Creative Director
jet's picture

Don't be too patient, change work before it's too late.

jet
Activity Score 16
Creative Director
Audi oxygen sensor's picture

it is because of silver color plus noontime ray of sun...

it causes much light.

Audi oxygen sensor
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