Isn't that thing yours?

Agency Network: 
June 2010

Print advertisment created by Ogilvy, Russia for Stop Aids, within the category: Public Interest, NGO.

Isn't that thing yours?
Most people don't actually know if they're HIV or not.
If they did then HIV wouldn't spread.

Advertising Agency: Ogilvy Action, Russia

Creative Director: Holger Poeschl

Art Director: Sergey Mikhaylov
Copywriter: Vadim Sesunin
Photographer: Dima Gushchin
Retouch: Vitaly Mashinskiy, Sergey Mikhaylov
Post Production: Film Service/Ekaterina Strukova

Comments (5)

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Jupiter's picture
Activity Score 547

copy reads: "Most people don't actually know if THEY'RE HIV or not. If they did then HIV wouldn't spread"

Isn't that thing mine?

nope! if it is, i'll shoot my writer :-8

commenting just to gather more pencils:-)

jponino's picture
Activity Score 601

sucks, the concept's too seen in so many country...
seriously men, you don't have any human contact with people to do something so out of reality, and so fucking not creative?

Muh's picture
Activity Score 95

To this work almost 3 years then it was actual (

Guest's picture

вот и скажите мне, где эта реклама висит? Где вообще такая реклама может висеть? Почему ничего подобного на улицах нет?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

I like it, not bad, not great..