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Ag's picture

I like the concept`s idea... But it seems to be supporting aids... :S

Ag
Activity Score 305
Copywriter
addyhoch10's picture

this one's kinda nice and clear.
the one with the flag waver isn't that clear, it really can be read as pro aids.

they're a little bit confusing though as one expects the band name where they put the AIDS 'logo' (and this would say the guys an AIDS fan).
maybe they could have used the 'rebel with a cause' line as the fictional band name so the AIDS block would 'take a back seat'

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

i dunno...i kinda see what you mean but at first glance i definitely read this as the guy beating the crap out of aids with his guitar.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

addyhoch10: 'this one's kinda nice and clear.' again we agree...

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

somewhat...

i dont really agree with this tho..."they're a little bit confusing though as one expects the band name where they put the AIDS 'logo' (and this would say the guys an AIDS fan). maybe they could have used the 'rebel with a cause' line as the fictional band name so the AIDS block would 'take a back seat'"

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

juanguzman78's picture

Agree with addyhoch10's comment a 100%.
Love the thinking behind, though. Rebel for a cause is a very positive approach for Aids. It's about to move forward from death and terror stereotypes. Yes, Aids kills, let's show what's next by taking another route. This one is a great example, I think.

juanguzman78
Activity Score 44
Copywriter
Justin's picture

In every execution the word "Aids" is being destroyed by a rocker. How much clearer can you get?

You might be getting confused with the title of the campaign, "Rock for Aids"

The headline is what most people will see, not the title of the benefit in my opinion.

Nice one publicans.

Justin
Activity Score 176
Art Director
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