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Pyramids

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Iris, Netherlands for Stivoro, within the category: Public Interest, NGO.

Caption

The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte
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Highest Rated

chuckieT's picture

That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.

chuckieT
Activity Score 680
Creative
arthor's picture

nice execution

arthor
Activity Score 513
ramesh_1ab's picture

Good Work.

ramesh_1ab
Activity Score 102
Promodome Communication
riyelam's picture

Now that's impossible....

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
MicheleVirgilio's picture

this is the best realization of this campaign. Good

MicheleVirgilio
Activity Score 2617
chuckieT's picture

That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.

chuckieT
Activity Score 680
Creative
zen_cah's picture

eye-catching visual and strong message. work for me.

zen_cah
Activity Score 72
somecopywriter's picture

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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