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Open Road

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Iris, Netherlands for Stivoro, within the category: Public Interest, NGO.

Caption

This is made up of 7,263 cigarettes.That's about a year's supply. With the same cash, you could get yourself some wheels.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte
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Highest Rated

somecopywriter's picture

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Glut's picture

Nice series. Very clever with a different approach on a very worked subject.
I really found the concept very interesting.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Ramat Ajala's picture
Ramat Ajala
Activity Score 796
GonzoGoesToBitgurg's picture

I don't like this one in particular, if we are dealing with a "Life risk" problem, the solution cannot be a motorcycle... The rest are Ok, though

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

bate_palmas's picture

I like it. It's probably been done before, but it's good.

bate_palmas
Activity Score 1479
MicheleVirgilio's picture

Concpet and message are very good. Maybe the art work could be better.

MicheleVirgilio
Activity Score 2617
kleenex's picture

With the Copy this is a great idea.

kleenex
Activity Score 52582
Web Designer/Developer
ceronauta's picture

Good

ceronauta
Activity Score 121
Creative Director |

Las ideas

somecopywriter's picture

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
dsklan's picture

if u need to explain the picture in the subline, the ad dont work...

dsklan
Activity Score 1926
Art Director at homeshop
Chopper's picture

Let's go chopper.

Chopper
Activity Score 1015
jackblack's picture

Would have been better outdoor.

jackblack
Activity Score 2357
Art Director
fourwd87's picture

it still works! i think.

fourwd87
Activity Score 148
KyungHee university |

life is either, a daring adventure or nothing

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