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Big Jaw-Tommy

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Caption

It goes on and on

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jamie Mietz
Copywriter: Peri van Papendorp
Retoucher: Gavin Haywood
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CuriousPencil's picture

bored model? tedious product? flavour?

BENEFIT?

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

Bored

atb2005
Activity Score 13557
YJ's picture

I understand what they are trying to do, but this particular execution isn't working for me. Also, I hate the backgrounds. They look like they were shot with a point and click.

YJ
Activity Score 375
Art Director
Ads.chinaSMACK's picture

This ad is actually really offensive...it looks like all the models have cherubism: http://en.wikipedia.org/wiki/Cherubism

c'mon Ogilvy.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

jackblack's picture

Not good.

jackblack
Activity Score 2357
Art Director
Ron Burgundy's picture

So they chew soo long their jaws get bigger....i usually don't swing negative with comments, but this is lame...unless there is something im missing here?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Moneo's picture

This campaign also does not fit with the awesome TV campaign they ran to launch Stimorol Infinity (check it out on youtube) which was based on the insight of deja vu /ground hog day - it goes on and on. Not it goes on and on and will make your jaw bigger. This is inconsistent and I agree lame...sorry Ogilvy CT - I usually love everything you guys do.

Moneo
Activity Score 2
Copywriter
Andil's picture

Agree with basically all of the comments above; very dull, not one to stick in the memory.

Andil
Activity Score 102
kleenex's picture

dulllllllllllllllllllllllll..................

kleenex
Activity Score 51110
Web Designer/Developer
TommyO's picture

Disgusting.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

TommyO's picture

Disgusting.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

TommyO's picture

Oops, why was it sent twice?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Nerazzurro's picture

jesus save me

Nerazzurro
Activity Score 35
shaun1800's picture

In Australia right now there is a similar campaign for an ice cream called maxibon. It also sucks.

shaun1800
Activity Score 293
Copywriter
Ron Burgundy's picture

Maxi-bon.... with Wings!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Glut's picture

not so bad, the art is definitely awful

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
The Boss's picture

It`s not great but it`s not that bad either. Just ok.

The Boss
Activity Score 12
Joda's picture

Shit... Bad, bad, bad Ps

Joda
Activity Score 357
zethu starz's picture

it goes on and on for what?!... to make you gain facial muscle... what?! there's no concept in your execution.

zethu starz
Activity Score 13
Graphic Designer at 60 layers of cake
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